Digital Marketing Manager

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals
• Manage and optimize paid campaigns (Google Ads, Meta, LinkedIn, etc.)
• Oversee SEO/SEM strategies to increase organic visibility and traffic
• Plan, execute, and analyze email marketing and marketing automation campaigns
• Manage social media strategy, content calendars, and performance tracking
• Analyze website performance using tools like Google Analytics and provide actionable insights
• Collaborate with content, design, and sales teams to ensure consistent brand messaging
• Monitor trends, competitors, and emerging digital tools
• Manage digital marketing budgets and ROI reporting

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 2+ years of experience in digital marketing or performance marketing
• Strong knowledge of SEO, PPC, social media, email marketing, and analytics
• Hands-on experience with Google Ads, Meta Ads Manager, and marketing platforms
• Proficiency with Google Analytics, Search Console, and CRM tools
• Excellent analytical, communication, and project management skills

Preferred Qualifications

• Experience with marketing automation tools (HubSpot, Marketo, etc.)
• Knowledge of A/B testing, CRO, and funnel optimization
• Agency experience or multi-brand management experience
• Certifications in Google Ads, Analytics, or Meta Blueprint

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹17,000.00 per month

Benefits:

• Cell phone reimbursement
• Leave encashment
• Paid sick time

Work Location: In person