Digital Marketing Manager

Job Title:

SEO - Executive

Department:

Marketing & Digital – Digital Marketing

About GoAcademy

[*Go-Acad(GIPL)]:*

Go-Acad(GIPL) is a premier solution provider for business & academic research consulting, content development, and data analytics services. It has been primarily operating in the higher education sector to provide reliable and ethical academic research support. GIPL earned its industry reputation by assisting international students with thesis writing, research, dissertation structuring, and even journal publication, along with myriad other services in the UK and UAE.

Job Purpose:

· Designing and executing effective, data-driven marketing strategies with a strong focus on user experience

· Planning, managing, and overseeing integrated advertising and communication campaigns across digital platforms (Meta, Google)

· Conducting in-depth market research and analysis to assess industry trends, brand awareness, and competitive landscapes

Work Schedule:

Full Time (09:30 to 18:30), Monday – Saturday

Required Qualification:

Bachelor’s or master’s in marketing, business administration or relevant discipline.

Required Experience:

Proven experience in the field-minimum of 3 years.

Required Knowledge/Skills:

· Hands-on experience in marketing lead generation tools with SEO and web traffic metrics

· Expertise in SEO, SEM, SMM & PPC platforms (Meta- FB, Instagram) & Google AdWords.

· Expertise in SEO on-page optimizations, SEO on-page checklist.

· Google Analytics, Google Console tools

· Optimize website performance through image compression, caching strategies, and minimized code

· Proficient in MS Office and marketing software (e.g. CRM, Semrush & ahrefs)

· Familiarity with social media and web analytics (e.g. Web Trends, Google Analytics)

· Good understanding of marketing research techniques, data analysis & methods

· Editorial mindset with an ability to predict audience preferences

· Preparation and presentation of results from campaigns

· Excellent communication and people skills

Job Description:

· Maintain and update existing WordPress websites, ensuring consistent performance and up time

· Build custom WordPress themes and plugins based on business and design specifications

· Conduct surveys, Content Marketing, SEO, SEM, SMM, AdWords & any other strategies to bring Visitors and target Leads.

· understanding of services Knowledge, Market & Competitors is mandatory

· Optimization knowledge is mandatory for Web Pages optimization (incl. blog, academy, research etc.

· Market Knowledge for competitors & Keywords

· Authorship, meta data, schema & Rich snippets

· Built to be shared through social Networks

· Submit weekly/monthly Reports to lead.

· Organize and oversees advertising/communication campaigns

· Conduct market research and analysis to evaluate trends, brand awareness and competition ventures

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person