Digital Marketing Manager

I would like to introduce our company Loyalie IT Solutions Pvt. Ltd based in Mumbai and Bangalore.

Company Overview: Reloy is a real estate technology startup reimagining real estate loyalty in India. We drove Rs.2,000Cr of referral sales through our customer product and Rs. 14,000Cr of broker sales through our broker product. Our major clients are biggest real estate developers such as Mahindra, Shapoorji Pallonji, Piramal, Godrej, Brigade, DLF etc. and are continuing to scale our client base. We are ISO 27001:2022 certified and are a 5day working company. We have over 2,00,000 homeowners we manage and 45,000 brokers across our platforms. We are PE backed and are scaling for an eventual IPO.

Company website: www.reloy.co

Job Description: Digital Marketing Manager

· Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

· Maintain budgets and optimize regularly.

· Create monthly/ quarterly reports.

· Maintaining our social media presence across all digital channels.

· Measuring and reporting on the performance of all digital marketing campaigns.

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

· Identify trends and insights and optimize spend and performance based on the insights.

· Brainstorm new and creative growth strategies.

· Plan, execute, and measure experiments and conversion tests/ A/B testing.

· Collaborate with internal teams to create landing pages and optimize user experience.

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Instrument conversion points and optimize user funnels.

· Collaborate with the marketing manager and graphics team to create impactful campaigns and social media strategy.

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Competencies:

· Strong communication skills

· SEO

· Analytics & Data Interpretation

· Project Management

· Social media marketing

· B2B marketing

· Data analytics

· Presentation making skills.

Educational Qualification:

· Bachelors/ Post-Graduation / MBA (full time) in the related field.

Experience:

3-5 years of experience

CTC : 5 LPA

Location: Kalina, Mumbai

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Experience:

• Digital marketing: 4 years (Required)

Work Location: In person