Digital Marketing Manager

Position Description

We are currently seeking a Digital Marketing Manager to join our team. This individual will be responsible for the development and execution of the digital media marketing strategy that includes website content, online marketing programs and activities, email marketing, SEM, content marketing and social media channels. They will understand audience segmentation and targeting and be well versed in driving acquisition through a strategic, diverse digital channel approach. They should be able to lead and drive projects to completion within budget and deadline while collaborating with co-workers. Base location: Mountain View, CA. Must be in the office two-three days a week.

Key Responsibilities

• Develop, drive and support the creation and implementation of digital campaigns through traditional website development, SEO, SEM, social media and other emerging or relevant digital channels
• Write copy/proofread copy for websites, communication channels and other digital media with a focus on consistent messaging, compliance with FDA labeling guidelines
• Update web pages with specific marketing messaging. Generate innovative ideas to increase web traffic
• Champion and amplify NeuroPace across our social media channels
• Develop and execute our social media campaigns and use social listening tools to maximize engagement and recommendations based on data
• Create and manage weekly/monthly content editorial calendars
• Keep our social media relevant and interesting with stories of interest from across the company or industry on our social channels
• Keep ahead of and communicate industry-specific social media trends
• Manage digital marketing projects with vendors
• Track key performance metrics and report on them monthly met (CR, CTR, CPA, value)
• Optimize campaigns and funnels to maximize efficiency and performance indicators
• Create and implement media buying strategies that create product awareness as well as drive qualified consumers. Experience in programmatic advertising
• Develop monthly media plans allocating budget to scalable channels of acquisition and revenue
• Work closely with our digital agency to implement optimization plans at bidding, keyword, placement, publisher, device, geographic, demographic, and other levels
• Cross-functional collaboration with Patient & HCP Marketing as well as Sales

Requirements

• BA/BS degree required in Marketing, Advertising, Communications or equivalent
• 3-5 years in digital marketing management
• Experience with HTML, PHP and CSS
• Experience tracking digital marketing campaign success through Google Analytics, SEO software, or analytic tools
• Strong sense of ownership and urgency to take projects from concept to implementation
• Experience with CRM databases – Salesforce preferred
• Proficiency in email marketing platforms
• Strong copywriting and editing skills.

Benefits

• Medical, Dental & Vision Insurance
• Voluntary Life
• 401K
• RSU
• 529 plan
• ESPP Program
• Health & Wellness Program
• Generous Paid Time Off plus eleven paid holidays
• FSA & Commuter Benefits

$92K-$133K Base - Compensation will be determined based on several factors, including but not limited to skill set, years of experience, and geographic location.

NeuroPace is proud to be an equal opportunity employer and values the contributions of our culturally diverse workforce.

San Francisco and Los Angeles applicants: The Company will consider for employment qualified applicants with Criminal Histories in a manner consistent with the requirements of the Los Angeles Fair Chance in Hiring Ordinance or the San Francisco Fair Chance Ordinance (as applicable)