Digital Marketing Manager

Pratra Travel Technologies Pvt. Ltd. is a leading travel technology company providing advanced automation and booking solutions for travel agencies, corporates, and travel service providers globally. We deliver highly scalable platforms and digital transformation products across international markets.

Job Summary

We are looking for an experienced and results-oriented Marketing Manager to plan, execute, and manage marketing initiatives that drive brand visibility, demand generation, and business growth. The role requires a balance of strategic planning, hands-on execution, and performance analysis, working closely with sales, leadership, and cross-functional teams.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute comprehensive marketing plans aligned with business objectives.
• Own campaign calendars, budgets, timelines, and performance goals.
• Identify growth opportunities across channels and markets.

Campaign Management

• Plan and manage outbound and inbound marketing campaigns across email, digital, social, and other relevant channels.
• Drive lead generation, engagement, and pipeline support through structured campaigns.
• Ensure consistency in messaging, positioning, and brand tone across all initiatives.

Content & Messaging

• Oversee the creation of marketing content including email campaigns, brochures, presentations, case studies, and sales enablement materials.
• Ensure content is aligned with target audience needs and business priorities.
• Collaborate with internal stakeholders to refine value propositions and messaging.

Marketing Operations & Tools

• Manage marketing automation and CRM platforms to support campaign execution and reporting.
• Maintain lead management processes including segmentation, scoring, and routing.
• Ensure data accuracy and campaign compliance.

Performance Tracking & Reporting

• Track and analyze key marketing metrics such as lead volume, conversion rates, campaign ROI, and pipeline contribution.
• Prepare regular reports for management with insights and optimization recommendations.
• Continuously improve campaign effectiveness through testing and analysis.

Cross-Functional Collaboration

• Work closely with Sales, Business Development, and Leadership teams to align marketing efforts with revenue goals.
• Support go-to-market initiatives, launches, and market expansion activities.
• Act as a bridge between marketing strategy and sales execution.

Required Skills & Qualifications

• 5–8 years of experience in Marketing, Demand Generation, or Growth Marketing roles.
• Strong experience in planning and executing multi-channel marketing campaigns.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and drive decisions.
• Experience using marketing automation tools and CRM systems.
• Ability to manage multiple projects in a fast-paced environment.

Preferred Experience

• Experience in technology-driven or enterprise-focused organizations.
• Exposure to global markets and diverse customer segments.
• Experience supporting sales-led growth initiatives.

What We Offer

• High-impact role with strong ownership and visibility.
• Collaborative and performance-driven work environment.
• Opportunities for professional growth and leadership exposure.
• Competitive compensation with performance-based incentives

Job Type: Full-time

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund
• Work from home

Application Question(s):

• Which industries have you worked in? SAAS or IT ?
• Which digital marketing areas have you handled hands-on? (Select all that apply)

☐ SEO

☐ Google Ads / Paid Search

☐ Social Media Ads (LinkedIn, Meta, etc.)

☐ Email Marketing / Automation

☐ Content Marketing

☐ Analytics & Reporting

• Which marketing tools have you used?

(Short answer – e.g., Google Analytics, HubSpot, Zoho, SEMrush, Ahrefs, Meta Ads, LinkedIn Ads)

Experience:

• Digital marketing: 5 years (Required)
• Marketing automation: 3 years (Required)

Work Location: Remote