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Digital Marketing Manager
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About Sunbelt Home Solutions
Sunbelt Home Solutions is a leader in energy-efficient home improvements, specializing in hurricane impact windows and doors as well as an exclusive exterior coating product, Tex-Cote. We are now focused on expanding our digital brand presence to increase brand awareness, generate inbound homeowner interest, and promote our company culture.
We are seeking a Digital Marketing & Content Strategy Manager who can take full ownership of our digital efforts—building strategy, telling our story, and managing execution across platforms.
This is a 100% in-office role based in St. Petersburg, FL.
Key Responsibilities:
Digital Strategy & Lead Generation
- Develop and execute a comprehensive digital marketing strategy focused on lead generation, not online sales Own the full digital funnel: awareness interest lead submission
- handoff to sales
- Optimize paid and organic channels to drive qualified homeowner inquiries
Budget Ownership & Performance
- Manage and allocate a digital marketing budget across platforms and vendors
- Track, analyze, and report on KPIs such as cost per lead (CPL), lead quality, conversion rates, and ROI
- Make data-driven decisions to continuously improve performance
Vendor & Partner Management
- Oversee and manage outside vendors (agencies, freelancers, content partners, etc.)
- Collaborate with internal team members currently handling portions of content
- Ensure consistency, quality, and alignment with brand standards, timelines, and budget
Brand Storytelling & Culture Promotion
- Develop and maintain a compelling brand narrative that resonates with homeowners
- Create and guide storytelling that highlights our culture, values, and people
- Ensure digital content reflects who we are as a business—not just what we sell
Important Note for Applicants
This position is in-office only at our St. Petersburg, FL location.
Remote or hybrid work is not available.
Qualifications:
This position is in-office only at our St. Petersburg, FL location.
Remote or hybrid work is not available.
Qualifications:
- Experience: 5+ years of experience as a Digital Marketing Manager, Growth Marketing Manager, or similar role, with a strong focus on lead-generation for service-based businesses (non-ecommerce). Experience in home services (construction, roofing, solar, HVAC, etc.) is strongly preferred.
- Education: Bachelor’s degree in Marketing, Communications, Business, or equivalent professional experience.
- Budget & Performance Management: Proven ability to manage and allocate digital marketing budgets, optimize spend across channels, and analyze performance metrics including CPL, conversion rates, lead quality, and ROI.
- Leadership & Vendor Management: Demonstrated experience managing external vendors, agencies, or freelancers, collaborating with internal teams, and leading, delegating, or scaling a marketing function as needed.
- Strategy, Analytics & Brand Storytelling: Strong strategic and analytical mindset paired with creative execution, including the ability to develop and execute digital marketing strategies while building compelling brand storytelling that promotes company culture, values, and customer experience.
Pay: $90,000-$100,000 + Bonus
Benefits: Full Benefits Package
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