Digital Marketing Manager

Digital Marketing Manager

Location: Lombard, IL

Industry: Floor Coatings / Home Services

Job Type: Full-Time

Our client is a rapidly growing floor coatings company serving the Chicagoland market and expanding into future territories. We are seeking an experienced Digital Marketing Manager to lead and scale our paid advertising, automation, reporting, and lead generation efforts across multiple channels.

This individual will play a major role in increasing brand visibility, driving qualified leads, improving marketing systems, and helping the company continue its aggressive growth trajectory.

The ideal candidate has a strong background in paid media, lead generation, marketing automation, and data-driven decision making with proven success managing campaigns that produce measurable ROI.

Key Responsibilities:

• Manage and optimize paid advertising campaigns across: Google Ads, Facebook, Instagram, YouTube, TikTok, Display & Retargeting Platforms
• Develop marketing strategies focused on lead generation and brand exposure
• Track, analyze, and report on campaign performance, KPIs, CAC, CPL, ROI, and conversion metrics
• Manage advertising budgets and allocate spend effectively across channels
• Coordinate marketing content, ad creatives, landing pages, and promotional campaigns
• Improve local market visibility through SEO, Google Business Profile optimization, and digital marketing initiatives
• Build and manage reporting dashboards to help leadership make data-driven decisions
• Create and improve automations using tools such as Zapier, CRM workflows, lead routing systems, and AI-powered processes
• Work alongside leadership on growth strategies, expansion planning, and campaign execution
• Assist in developing scalable systems that can support future markets and multiple locations

Qualifications:

• 5+ years of experience in paid advertising and digital marketing
• Strong knowledge of Google Ads, Meta Ads Manager, analytics platforms, and performance reporting
• Experience generating inbound leads through performance marketing
• Must be comfortable using AI tools, automation platforms, and data reporting systems
• Experience with Zapier, CRM automations, workflow integrations, and marketing systems is strongly preferred
• Strong analytical mindset with the ability to interpret data and make strategic decisions
• Excellent communication, organization, and project management skills
• Experience within home services, construction, remodeling, or related industries is preferred
• Ability to thrive in a fast-paced, growth-oriented environment

What We Offer:

• Competitive compensation package
• Performance-based incentives
• Long-term growth opportunity
• High-impact leadership role within a rapidly expanding company
• Opportunity to directly influence company growth, marketing systems, and market presence
• Ability to help build and scale a modern, marketing-driven organization from the ground up

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance

Work Location: In person