Digital Marketing Manager

Digital Marketing Manager, Lifecycle Marketing (Klaviyo)

Location: Garland, TX (On-Site )
Salary: $72,000-$88,000

About the Role

We are seeking an experienced Digital Marketing Manager with strong expertise in Klaviyo lifecycle marketing and customer retention to help drive customer acquisition, engagement, retention, and marketing performance across our e-commerce business.

This is a hands-on role for a marketer who enjoys both strategy and execution. The ideal candidate brings deep experience with email marketing, SMS marketing, customer segmentation, automated lifecycle flows, and CRM development, while also contributing to broader campaign planning, project management, agency collaboration, and digital marketing initiatives.

You will work closely with the Chief GTM Officer and collaborate with E-commerce, Creative & Branding, and external agency partners to improve customer experience and drive revenue growth.

Core Responsibilities:

Lifecycle Marketing & Customer Retention - Klaviyo Email & SMS Marketing
(Hands-On Expertise Required)

· Own hands-on execution and optimization of Klaviyo email, SMS, segmentation, flows, and customer journeys.

· Plan and execute both promotional and value-driven email campaigns.

· Develop engaging content strategies that strengthen customer relationships beyond promotional messaging.

· Conduct A/B testing and ongoing optimization of campaigns and flows.

· Evaluate, optimize, and expand Klaviyo flows, templates, and customer journeys to improve engagement, retention, and revenue.

· Develop customer segmentation strategies that improve engagement and revenue performance.

· Build and optimize SMS campaigns and automated SMS flows.

· Monitor deliverability, list health, engagement metrics, and lifecycle performance.

· Evaluate and recommend new Klaviyo capabilities, including Customer Hub, AI features, and related retention technologies.

Campaign Planning & Execution

· Develop and maintain campaign calendars, promotional schedules, and marketing initiatives.

· Lead cross-channel campaign execution across email, website, paid media, social media, and all e-commerce touchpoints.

· Monitor campaign trackers and project progress to ensure QA-approved, on-time delivery.

· Collaborate closely with E-commerce and Creative & Branding teams to ensure messaging remains consistent across channels and customer touchpoints.

· Track campaign performance and provide actionable recommendations.

Agency Collaboration & Digital Marketing Support

• Participate in agency meetings and help review recommendations, deliverables, and performance updates across SEO, PPC, CRO/UX, and content initiatives.
• Lead communication between the CGO, internal teams, and agency partners to ensure agency work aligns with business objectives, product priorities, and marketing strategy.
• Gather, organize, and translate internal feedback into clear, actionable agency comments, priorities, and ClickUp tasks, ensuring agency deliverables remain aligned, on schedule, and accountable.
• Track open agency questions, decisions, and follow-up items to ensure nothing falls through the cracks.

Project & Workflow Management

· Own the digital marketing project management rhythm across campaign execution, agency initiatives, lifecycle marketing, and website-related projects.

· Translate CGO-defined priorities, Epics, and Stories into actionable tasks, owners, deadlines, and story points based on team capacity.

· Manage Jira boards, sprint plans, task dependencies, timelines, and delivery progress to ensure projects move forward with clear accountability.

· Facilitate sprint planning and routine project review meetings, ensuring priorities, blockers, risks, and next steps are clearly documented.

· Proactively identify resource gaps, timeline risks, unclear ownership, and cross-functional blockers before they impact delivery.

· Prepare weekly project status updates for leadership, summarizing progress, key risks, upcoming deadlines, and decisions needed.

Social Media & Content Strategy (Preferred Experience)

While this role is not responsible for managing social media day-to-day, experience with social media strategy is highly valued.

Preferred experience includes:

• Content strategy development
• Influencer and creator partnerships
• Organic social growth initiatives
• Cross-channel campaign planning
• Working with social media teams and content creators

What We're Looking For

• 5+ years of digital marketing experience
• 3+ years of hands-on Klaviyo experience
• Strong expertise in email marketing, SMS marketing, customer segmentation, and lifecycle marketing
• Experience building retention marketing programs and automated customer journeys
• Experience with Shopify and GA4 preferred
• Knowledge of PPC, SEO, UX/UI, and CRO
• Strong analytical and problem-solving skills
• Experience working with agencies or external marketing partners
• Strong communication, organization, and project management skills
• Ability to balance strategic thinking with hands-on execution
• Comfortable managing multiple projects simultaneously
• Self-motivated and capable of working independently
• Strategic, logical, and analytical mindset.

Bonus Qualifications

• Experience with B2B e-commerce and high-consideration tangible products, such as equipment, furniture, or other high-ticket physical products
• Experience in the salon, beauty, spa, wellness, or professional services industry
• Experience contributing to the growth of an e-commerce business from startup or early-stage operations to $5M–$20M+ annual revenue.
• Experience building and scaling social media programs for B2B businesses
• Experience implementing marketing automation and AI-enabled workflows
• Project management skills using Jira, ClickUp, or other project management platforms

What Success Looks Like

• Email and SMS revenue grows consistently
• Customer engagement and retention improve
• Campaigns contribute to revenue goals, launch on time, and maintain consistent messaging across channels
• Lifecycle flows are evaluated, optimized, and expanded
• Agency collaboration becomes more efficient and productive
• Projects remain organized and on schedule

Why This Role Is Different

This is not a generalist marketing manager role.

We are looking for someone who brings deep expertise in lifecycle marketing and customer retention while also contributing to broader digital marketing initiatives, campaign execution, and business growth.

The right candidate will have the opportunity to make a measurable impact on revenue, customer experience, and the future growth of a rapidly evolving e-commerce business.

Pay: $72,000.00 - $88,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Work Location: In person