Digital Marketing Manager - 5pm to 2am - Karachi

PCMCI Group is looking for a high-impact Marketing Manager, Male candidate, who can own and drive performance marketing, brand growth, and digital strategy across multiple platforms. This role requires a balance of strategic thinking, hands-on execution, and data-driven decision making, with strong exposure to paid media, SEO, AI-powered marketing tools, and modern branding practices.

We are based in DHA Phase 6 Karachi & office timings are from 5pm to 2am, Monday to Friday.

The ideal candidate is proactive, results-focused, and capable of managing marketing initiatives end-to-end.

Key Responsibilities:

Marketing Strategy & Execution:

• Develop and execute integrated marketing strategies aligned with business objectives
• Own marketing performance across paid, organic, and brand channels
• Translate business goals into actionable marketing campaigns

Performance & Paid Media:

• Plan, launch, and optimize paid campaigns on:
• Meta (Facebook & Instagram)
• Google Ads
• LinkedIn Ads
• TikTok Ads (where applicable)
• Manage budgets, targeting, creatives, and funnels
• Continuously optimize for ROI and conversions

Branding & Content Direction:

• Maintain brand positioning and consistency across all platforms
• Oversee content strategy for websites, landing pages, and social media
• Guide creative direction for ads, visuals, and messaging

SEO & Organic Growth:

• Lead SEO strategy (on-page, off-page, and technical fundamentals)
• Improve website traffic, rankings, and conversion paths
• Coordinate content optimization and keyword strategy

AI, Tools & Innovation:

• Leverage AI and automation tools for:
• Ad copy and creative ideation
• Content planning and optimization
• Performance analysis and insights
• Stay ahead of digital marketing tools, trends, and platform updates

Analytics & Reporting:

• Track KPIs, analyze campaign data, and generate clear performance reports
• Provide insights and recommendations for continuous improvement

Collaboration & Ownership:

• Work closely with designers, developers, and other teams
• Manage timelines, priorities, and deliverables independently
• Take full ownership of marketing outcomes

Required Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3- 4 years of relevant experience in digital and performance marketing
• Hands-on expertise with paid ads platforms (Meta, Google, LinkedIn; TikTok is a plus)
• Working knowledge of SEO fundamentals
• Familiarity with analytics, reporting, and optimization
• Understanding of branding and modern, AI-driven marketing
• Ability to manage multiple campaigns with ownership and accountability

Preferred (Nice to Have)

• Familiarity with CRM, funnels, or marketing automation
• Experience in tech, consulting, or service-based industries

Job Type: Full-time

Application Question(s):

• Age
• Current Salary
• Expected Salary
• Notice Period details
• Willing to work in Night Shift?

Work Location: In person