Digital Marketing Manager, Advancement Communications

The Digital Marketing Manager is an essential role within the Advancement Donor Experience team, supporting all Advancement marketing, communications, and stewardship strategies, goals, and objectives by building and maintaining high quality, metrics-driven, integrated digital content across multiple channels. Specifically responsible for spearheading Advancement’s social media efforts, developing social media outreach, web content, and other digital strategies that engage alumni and friends of Babson and inspires giving; as manager of the Alumni social media accounts, serving as chief storyteller, collaborating with department and campus partners to generate content; taking a lead role in designing and implementing alumni email marketing campaigns with a focus on creating strong and engaging visuals; and performing other graphic design responsibilities, video creation and editing, and website updates.

• Lead Advancement’s social media efforts by developing and implementing social media outreach and effective web content that engages alumni, donors, and friends and promotes Advancement initiatives, events, and resources. Manage and grow alumni social media accounts, including Facebook group, Instagram, X, and LinkedIn; build and maintain a social media content calendar, track engagement, monitor and report analytics, and create appropriate content strategies that enhance Advancement objectives; and stay current with social media trends, emerging platforms, and best practices to ensure Advancement’s digital presence remains relevant and impactful.
• Provide the Executive Vice President, Advancement with weekly social media content for personal social media accounts. Generate content and posting strategies for Advancement staff to post regularly on personal LinkedIn accounts.
• Serve as lead storyteller and interviewer for Babson-originated videos and other content to be used across multiple channels, including newsletters and social media. Proactively identify and develop internal sources for content, anticipating stories and opportunities that will resonate with key constituents, and collaborate with campus partners to create strategic, compelling, platform-relevant content.
• Design and build visually compelling, on-brand emails in Salesforce Marketing Cloud that effectively promote events, fundraising campaigns, and other Advancement communications. Leverage expertise in digital strategy and user experience to optimize engagement, ensuring emails not only look polished but also drive results. Collaborate across teams to maintain a consistent and impactful digital presence that reinforces Advancement’s messaging and goals.
• Create dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing and analysis.
• Support web content strategy for the alumni website by managing day-to-day updates consistently and proactively, ensuring content remains accurate and up to date. Assist with overall content and navigation while regularly reviewing the web and related platforms to ensure all information is relevant, current, and aligned with Advancement goals.
• Design visually compelling graphics for newsletters, emails, and social media posts that align with Advancement branding and messaging. Bring creativity and strategic thinking to each piece, ensuring content not only captures attention but also engages key audiences and supports overall marketing and fundraising goals. Collaborate with colleagues across teams to develop cohesive and impactful visual storytelling across all digital channels.
• Oversee Babson Street, the College’s virtual marketplace of alumni-founded/owned businesses. Includes, but not limited to, uploading of new businesses and maintenance of existing businesses.
• Collaborate with Stewardship to recognize donors on digital channels.
• Collaborate with College Marketing to amplify Advancement messaging on digital channels. Serve on the College’s Social Media Council and Editorial Meeting Group to inform social media outreach on alumni accounts.
• Assume additional responsibilities as required.

• Familiarity with events in higher education or other non-profits helpful.
• Marketing and relationship management experience preferred.
• Knowledge of Illustrator and Adobe Software preferred.
• Knowledge of Salesforce Marketing Cloud strongly preferred, specifically with Automation, Journey, Email Content Creation, and Data Extension features.
• SQL and AMPScript knowledge helpful.