Digital Marketing Manager (Bilingual Mandarin)

Responsibilities

Online Marketing Strategy Support & Execution

• Support the development and execution of online marketing strategies, including brand awareness initiatives, user acquisition campaigns, and targeted digital marketing activities to support company objectives.

Market Research & Competitive Analysis

• Conduct ongoing market research and competitor analysis to identify market trends, opportunities, and potential risks.

• Provide data-driven insights and recommendations to improve marketing effectiveness.

Digital Marketing Execution & Optimization

• Execute and manage digital marketing campaigns across online advertising, social media, and other digital channels.
• Monitor and optimize key performance metrics such as impressions, engagement, traffic, and conversion rates.

Partnership & Channel Coordination

• Assist in identifying and maintaining partnerships with online platforms and marketing channels to expand brand exposure and drive traffic.

Data Analysis & Reporting

• Collect, analyze, and organize online marketing data to prepare performance reports.
• Use insights from data analysis to support continuous improvement of marketing strategies.

Cross-functional Collaboration

• Work closely with internal teams and company leadership to ensure alignment of marketing activities across platforms and campaigns.

Social Media Participation

• Participate in monthly social media meetings or internal knowledge-sharing sessions to support best practices and campaign performance.

Online Marketing Plan Maintenance

• Assist in developing, executing, and maintaining online marketing plans aligned with company goals.

Customer Retention & Sales Support

• Support customer retention initiatives and promotional campaigns aimed at increasing repeat purchases and average order value.

Brand Awareness & Reputation Support

• Contribute to brand marketing initiatives to strengthen brand positioning and online reputation.

Paid Advertising Support

• Collaborate with the marketing team to execute paid advertising campaigns on platforms such as Facebook and Instagram.

New Product Marketing Support

• Support marketing strategies for new product launches using platforms including Facebook, Instagram, Twitter, Pinterest, and other relevant social channels to increase organic reach and website traffic.

Requirements

• Fluency in English and Mandarin Chinese (written and verbal).
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3 years of experience in digital marketing, online marketing, or a related role.
• Hands-on experience with digital marketing channels, social media platforms, and online advertising.
• Strong analytical skills with the ability to interpret marketing data and performance metrics.
• Familiarity with marketing analytics tools (e.g., Google Analytics, social media insights).
• Excellent communication skills and ability to work collaboratively in a team environment.
• Detail-oriented, proactive, and able to adapt to a fast-paced, dynamic work environment.

职位类型：全职

薪资： $70,000.00至$80,000.00（每年 ）

福利:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

申请问题:

• Do you have experience in digital marketing within the education industry?
• Do you have more than 3 years of experience working as a Digital Marketing Manager?

Work Location: 现场办公