Digital Marketing Manager - Insurance & Risk

Who we are:

Hi, we’re SambaSafety and we offer the industry’s most comprehensive driver monitoring software. Our mission is promoting safer communities by reducing risk through data insights. Companies trust SambaSafety to keep their employees safe on the roads, price and reduce risk, help protect their brand, their bottom line, and our global community.

We’ve built an inclusive, supportive, and exceptional culture where every employee is empowered in their role. Don’t take our word for it; we’ve been recognized as a Top Workplace by The Denver Post, Albuquerque Journal, Sacramento Bee, and Built In Colorado. And our employees rate SambaSafety as top-notch, with a rock solid Top Rating on Glassdoor.

What You’ll Do:

We’re seeking a strategic and execution-focused Digital Marketing Manager to lead digital campaign execution across our Insurance Channels and Risk Services teams. This role will own the development, automation, and performance of digital programs that drive engagement, referrals, and direct relationships across key personas.

You’ll focus on paid channel strategy, campaign automation, and performance optimization, while partnering with our Content Marketing Manager to ensure messaging is aligned and assets are deployed effectively.

• Own and execute digital marketing programs that support channel teams, including ABM, email automation, and post-engagement nurture.
• Build and manage 1:1 ABM pages for top brokerages and strategic accounts using our CMS and personalization tools.
• Consolidating performance into easy-to-read dashboards and being the point of contact for GTM interlock performance
• Develop and automate email campaigns and optimize for campaign performance
• Collaborate with RevOps to implement Salesforce tagging for segmentation and campaign logic.
• Partner with the Content Marketing Manager to:
• Source and deploy content across digital channels
• Align messaging and tone across campaigns
• Support webinar promotion and digital event follow-up.
• Track and report on campaign performance, including engagement, conversion, and lead quality.

Required Skills:

• 5+ years in digital marketing, demand generation, or ABM roles
• Hands-on experience with HubSpot, Salesforce, and CMS platforms
• Strong understanding of email automation, segmentation, 1:1 ABM and persona-based marketing
• Analytical mindset with a focus on campaign performance and optimization
• Excellent project management and cross-functional collaboration skills

Nice To have Skills:

• Insurance, risk management, or fleet safety industry exposure
• Experience with partner marketing or channel programs

Benefits and Perks:

• Flexible and generous Paid Time Off and Paid Volunteer Days
• 401k Employer Match
• Generous Healthcare Benefits
• Up to 12 weeks paid time off for maternity leave based on tenure
• Wellness &Tuition Reimbursement
• Flexible Work Arrangements
• Lots of SambaSafety swag & SambaSafety Events

Our team of talented and committed safety professionals is exceptional. At SambaSafety we strive to foster an inclusive culture that supports, encourages and celebrates a wide array of diversity. We are committed to create a space where all employees can show up as their authentic selves every day, and we work to advance employee equality, diversity and inclusion.

SambaSafety provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender identity, and expression or genetics.

Come join us to find out for yourself what all the excitement is about!