Digital Marketing Manager (Social & PPC)

Job Overview
We are seeking a dynamic and experienced Digital Marketing Manager to lead our online marketing initiatives. The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive traffic, and generate leads. This role offers an exciting opportunity to utilise your expertise in digital advertising, analytics, and optimisation within a fast-paced environment. The ideal applicant will possess a strong understanding of various digital marketing channels and tools, with a focus on delivering measurable results.

Duties

• Develop, implement, and manage digital marketing campaigns across multiple platforms including Google Ads, Facebook Advertising, and other social media channels.
• Manage media buying activities to optimise ad spend and maximise return on investment.
• Oversee PPC campaign management, ensuring campaigns are optimised for performance and efficiency.
• Utilise Google Analytics and Google Tag Manager to monitor campaign performance, analyse data, and generate actionable insights.
• Conduct SEO audits and implement strategies to improve organic search rankings.
• Coordinate content creation for social media management to engage target audiences effectively.
• Manage advertising budgets and optimise campaigns based on performance metrics.
• Stay current with industry trends and emerging digital marketing tools to continually enhance campaign effectiveness.
• Collaborate with cross-functional teams including content creators, designers, and sales to align marketing efforts with overall business objectives.

Qualifications

• Proven experience in digital marketing roles with a focus on media buying, PPC campaign management, and social media management.
• Strong proficiency in Google Ads, Facebook Advertising, Google Analytics, Google AdWords, Google Tag Manager, and DoubleClick.
• Solid understanding of SEO principles and strategies for organic growth optimisation.
• Experience managing large-scale advertising budgets with a track record of delivering measurable results.
• Excellent organisational skills with the ability to manage multiple campaigns simultaneously under tight deadlines.
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.
• Relevant qualifications in Marketing or Digital Media are preferred but not essential. This position offers an engaging environment for a motivated professional eager to make a significant impact through innovative digital marketing strategies.

Job Type: Part-time

Pay: $16,000.00 - $30,000.00 per year

Expected hours: 20 per week

Work Location: Hybrid remote in Long Island, NY