Digital Marketing Manager (video and social media) (Bilingue) Espanol Ingles

Job Summary
We are seeking a dynamic and innovative Digital Marketing Manager specializing in video content and social media strategies to elevate our brand presence across digital platforms. In this role, you will craft compelling multimedia campaigns, optimize content for maximum engagement, and leverage data-driven insights to refine marketing efforts. Your expertise will help us connect authentically with our audience, drive traffic, and boost conversions through creative storytelling and targeted digital initiatives. This paid position offers an exciting opportunity to lead impactful campaigns in a fast-paced environment dedicated to growth and innovation.

Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create, edit, and publish engaging video content tailored for various digital channels, ensuring consistency with brand voice and messaging.
• Utilize SEO tools and keyword research techniques to optimize content for search engines, improving organic reach and visibility.
• Manage content creation workflows using content management systems like WordPress and other digital platforms.
• Implement conversion optimization tactics by analyzing user behavior through Google Analytics, Google Ads, and other analytics tools to enhance campaign performance.
• Plan and execute paid advertising campaigns using Facebook Advertising, Google AdWords (now Google Ads), and SEM strategies to maximize ROI.
• Collaborate with cross-functional teams on email marketing campaigns, marketing automation initiatives, and performance marketing efforts to nurture leads and increase sales.
• Stay current with industry trends in digital marketing, graphic design (Adobe Creative Suite), HTML/CSS/JavaScript basics, and emerging social media tools to continually refine strategies.

Qualifications

• Proven experience in digital marketing with a focus on video production, social media management, and content creation.
• Strong proficiency with SEO tools, Google Analytics, Google Ads, Facebook Advertising, SEM techniques, and marketing automation platforms.
• Skilled in graphic design using Adobe Photoshop and Adobe Creative Suite; familiarity with WordPress or other content management systems is essential.
• Knowledge of HTML, CSS, JavaScript, SQL is preferred for technical optimization tasks.
• Excellent copywriting skills with the ability to craft compelling narratives tailored for diverse audiences.
• Experience in B2B marketing environments is a plus; ability to analyze performance metrics and adjust strategies accordingly.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• A passion for digital innovation combined with a proactive approach to learning new tools and techniques. Join us as a Digital Marketing Manager (video & social media) to lead exciting campaigns that inspire audiences worldwide!

Pay: $30,584.65 - $56,492.33 per year

Benefits:

• Employee discount
• Flexible schedule

Work Location: Hybrid remote in Miami, FL 33172