Digital Marketing Manager(Interior Designing)

Job Summary

We are seeking a creative and data-driven Digital Marketing Manager with strong experience in the interior design or home décor industry. The ideal candidate will lead our digital marketing strategy, improve brand presence, manage performance marketing, and drive high-quality leads for residential and commercial interior projects.

Key Responsibilities1. Digital Strategy & Planning

• Develop and execute the full-funnel digital marketing strategy for brand awareness, engagement, and lead generation.
• Conduct competitive analysis and identify growth opportunities in the interior design market.

2. Performance Marketing

• Plan and manage paid campaigns across Google Ads, Meta Ads, Instagram, YouTube, Pinterest, and Houzz.
• Optimize campaigns for CPL, CPC, ROAS, and lead quality.
• Monitor daily performance and adjust strategies based on analytics.

3. Social Media & Content Marketing

• Oversee content calendars for Instagram, Facebook, LinkedIn, Pinterest, and YouTube.
• Collaborate with designers and photographers to create aesthetically appealing content, mood boards, reels, and project showcases.
• Ensure brand consistency across all online channels.

4. SEO & Website Management

• Drive organic growth through SEO, keyword planning, and content optimization.
• Work with the web team to enhance UI/UX, landing pages, and conversion funnels.
• Maintain project galleries, blogs, and case studies on the website.

5. Lead Generation & CRM

• Implement strategies to generate high-intent leads for residential and commercial interior projects.
• Manage CRM workflows, lead nurturing, and marketing automation.
• Track attribution across channels.

6. Analytics & Reporting

• Measure and report performance using Google Analytics, Search Console, Meta dashboards, and CRM analytics.
• Present monthly performance reports with insights and recommendations.

7. Collaboration & Coordination

• Work closely with sales, design, and project teams to align marketing activities with business goals.
• Coordinate with external agencies or freelancers for creative, performance, and SEO tasks.

Job Types: Full-time, Permanent

Pay: ₹70,000.00 - ₹80,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person