Digital Marketing Manager[Kochi]

Digital Marketing Manager – Rapos

Location: Kochi, Kerala

Job Type: Full-time

Experience Required: 3–6 years

About Rapos

Rapos is a fast-growing company operating Bektash (Kochi’s leading shawarma & grill chain) and a growing E-commerce vertical. We’re looking for a Digital Marketing Manager to lead online growth, performance marketing, and brand-building across both verticals.

Responsibilities

• Develop and execute digital marketing strategies for Bektash and Rapos’ E-commerce websites.

• Manage and mentor the internal marketing team.

• Coordinate with multiple agencies (creative, performance, SEO, influencer, production).

• Run performance marketing campaigns on Meta Ads, Google Ads, YouTube Ads, Snapchat ads.

• Oversee social media strategy, content, reels, UGC, and engagement.

• Execute Local SEO for all Bektash outlets (maps ranking, reviews, keywords).

• Handle E-commerce SEO (keyword research, product page optimisation, technical SEO).

• Run WhatsApp Campaigns (offers, retention, automations, reactivation).

• Manage Email Marketing campaigns (newsletters, abandoned cart flows, promotions).

• Plan and execute In-store marketing campaigns (QR codes, posters, feedback systems).

• Work on website traffic growth, conversion optimisation, and customer retention.

• Create monthly marketing calendars and festival campaigns.

• Track KPIs, analyse data, and prepare weekly/monthly reports (GA4, UTM tracking).

Skills Required

• Strong experience in Meta Ads & Google Ads.

• Expertise in Local SEO + E-commerce SEO.

• Strong knowledge of Email Marketing & WhatsApp Automation tools.

• Social media strategy and content planning skills.

• Experience coordinating multiple agencies.

• Analytical mindset with GA4 and reporting experience.

• Team management & leadership skills.

• Experience in F&B or E-commerce is a plus.

Qualifications

• Bachelor’s degree in Marketing/Business (MBA preferred).

• Minimum 3 years of proven digital marketing experience.

What We Offer

• Fast-growing multi-vertical exposure (Hospitality + E-commerce).

• Ownership, creativity, and real decision-making power.

• Young, energetic work culture.

• Competitive salary based on experience.

How to Apply

Email your resume & portfolio/case studies to: hr@raposventures.com or apply on Indeed
Location: Kochi, Kerala

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Education:

• Bachelor's (Required)

Work Location: In person