Digital Marketing & Media Relations Officer

The Digital Marketing & Media Relations Officer will ensure a strong and impactful presence for the brand across all social media platforms, deliver high-quality customer engagement, and manage monthly and seasonal marketing campaigns — directly or through external agencies. This role also involves preparing insightful reports and recommendations based on campaign performance.

1. Social Media Management

• Oversee the quality and consistency of daily published content.
• Monitor audience interactions and ensure timely, professional responses.
• Coordinate with designers, content creators, or external agencies.

2. Customer Engagement Optimization

• Track and respond to customer complaints with effective solutions.
• Prepare regular reports on customer satisfaction across digital platforms.

3. Agency Relations

• Monitor and evaluate the performance of contracted agencies.
• Provide regular performance reports and recommend improvements.
• Research and suggest new agencies as needed.

4. Digital & On-Ground Marketing Campaigns

• Execute marketing campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, etc.
• Collaborate with internal teams or agencies to maximize campaign performance.

5. Monthly & Seasonal Promotions

• Propose marketing offers based on market trends and analysis.
• Coordinate with sales and inventory teams to ensure readiness.
• Analyze and report the effectiveness of each campaign.

6. Performance Reporting

• Deliver weekly and monthly reports on campaign performance.
• Provide actionable insights and recommendations for improvement.

7. Strategic Marketing Innovation

• Explore new tools and marketing channels.
• Test, analyze, and scale approaches to reach target audiences effectively.

• Minimum 3 years of experience in digital marketing or campaign management.
• Excellent knowledge of social media platforms and their algorithms.
• Strong customer service skills with the ability to understand client needs.
• Excellent organizational and analytical abilities.
• Preferred: Experience working with advertising agencies or managing e-commerce platforms.

• Engagement rate across social media platforms.
• Customer response time and satisfaction scores.
• Number of campaigns executed monthly.
• Seasonal offer success rates and sales performance.
• Quality and depth of monthly marketing reports.