Digital marketing officer

Remote / Riyadh, KSA

Marketing Team

Healthcare IT

We are seeking a skilled and experienced Digital Marketing Manager with a strong background in healthcare marketing to join our dynamic team. The ideal candidate will have a proven track record in implementing effective digital campaigns, creating compelling content, and leveraging multilingual (English and Arabic) expertise. A solid understanding of healthcare industry trends and marketing tools is essential.

About Us

We are a fast-growing health tech startup focused on delivering advanced healthcare solutions tailored to the Saudi Arabian market. Our mission is to leverage cutting-edge technology to improve health outcomes, streamline healthcare services, and enhance patient experiences. If you are passionate about transforming healthcare and want to make a meaningful impact in Saudi Arabia, we would love to have you on our team.

Responsibilities

Strategizing and Campaign Development:

• Plan, Develop, and Execute Campaigns:

  • Strategize and implement data-driven B2B SEO, SEM, and PPC campaigns for SaaS solutions to maximize visibility, drive targeted traffic, and ensure a strong return on investment (ROI).
  • Develop and execute cold outreach strategies to identify, engage and convert high-quality leads.
  • Establish and manage affiliate marketing strategies to expand reach and foster partnerships.

• Content Marketing:

  • Lead developing engaging and Saudi market relevant content for social media, blogs, and email campaigns.

User Behavior and Analytics

• Heat Mapping and Behavioral Analysis:
  • Use tools like Hotjar and Microsoft Clarity to analyze user behavior and identify drop-off points or friction in user journeys.
  • Recommend actionable improvements to optimize website design, improve user experience, and increase conversion rates.
• Analytics and Reporting:
  • Track campaign performance using tools like Google Analytics 4 (GA4) and provide regular performance insights.
  • Perform A/B testing to evaluate content and design variations, identifying the best-performing elements to drive higher conversions.
• Conversion Rate Optimization (CRO):
  • Implement strategies to improve conversion rates across landing pages, websites, and email campaigns.
  • Leverage insights from user behavior analysis, A/B testing, and analytics to develop and execute CRO initiatives that enhance client acquisition

Audience Identification and Personalization

• Persona Development and Strategy:
  • Identify and develop detailed audience personas based on research and data.
  • Tailor marketing strategies to resonate with different healthcare stakeholders, including
• Healthcare Audience Expertise:
  • Craft campaigns that address the unique needs and challenges of the Saudi Arabian healthcare market.
  • Stay updated on industry trends, regulatory requirements, and culturally sensitive messaging.

Requirements

• 5+ years of experience in digital marketing, with a focus on healthcare preferred.
• Proven expertise in managing SEO, PPC, and social media campaigns.
• Experience with cold outreach strategies, affiliate marketing, and persona-driven campaigns.
• Proficiency in marketing tools like Google Analytics, Hotjar, Microsoft Clarity, general CRM understanding.
• Strong skills in creating and optimizing marketing content for emails, social media ads, etc.
• Sufficient skills in designing marketing assets.
• Fluency in English and Arabic
• Familiarity with the healthcare landscape, trends, and audience expectations
• Creative and detail-oriented mindset with a focus on results.

Why Join Us?

• Opportunity to work with a team of passionate professionals committed to transforming the healthcare industry
• The chance to make a significant impact on healthcare quality through innovative technology

If you’re passionate about healthcare innovation and excited about shaping the future of health tech in Saudi Arabia, apply now!

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Listed on Thu, 02 Jan 2025