Digital Marketing Officer cum Graphic Designer

Job description:

Digital Marketing Specialist
Moka & Co.

Moka & Co. is seeking an experienced Digital Marketer to plan, manage, and optimize all digital marketing channels and campaigns. The ideal candidate will play a key role in shaping the company’s marketing strategy, with a strong focus on increasing customer acquisition, sales, and engagement.

Key Responsibilities

• Develop and execute the organization’s annual digital marketing plan, covering PPC, SEO, Social Media, Affiliates, and Display/Retargeting.
• Design and implement innovative digital marketing campaigns aligned with the company’s overall marketing strategy.
• Create engaging digital content that drives customer engagement and strengthens the company’s online presence.
• Implement strategies to increase website traffic through effective SEO and PPC practices.
• Establish and maintain a comprehensive social media policy and framework.
• Manage and moderate all social media platforms, including Instagram, Facebook, X, TikTok, and others.
• Oversee the digital marketing budget and allocate spending across channels to maximize performance.
• Produce regular digital performance dashboards and reports for management.
• Collaborate closely with internal teams to ensure integrated and cohesive marketing efforts.
• Design and create marketing materials, digital content, and social media posts.

Candidate Requirements

• Proven 3 years experience managing the digital marketing function within an organization.
• Strong track record of planning and executing successful digital marketing campaigns.
• Experience using content management systems (CMS).
• Solid understanding of website analytics tools (e.g., Google Analytics).
• Experience in setting up and optimizing Google Ads campaigns.
• Bachelor’s degree in Marketing, Business, or a related field.

Desirable Qualifications

• Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
• Working knowledge of HTML, CSS, and JavaScript.

Job Type: Full-time