Digital Marketing Operations Specialist (SaaS)

About The Role

As a Digital Marketing Operations Specialist at Valus, you will play a pivotal role in driving growth by overseeing digital marketing operations, CRM management, and campaign execution within a SaaS environment. This role blends strategic planning with hands-on execution across CRM platforms, paid advertising, SEO, analytics, website optimization, and marketing automation.

You will be responsible for managing the full digital funnel from acquisition to engagement and retention, using a stack of best-in-class SaaS marketing tools. This is a high-ownership role, ideal for someone who thrives in fast-paced SaaS ecosystems, enjoys experimenting with growth levers, and has proven experience in scaling marketing operations for tech-driven businesses.

Key Responsibilities

• CRM & Automation: Manage and optimize CRM platforms (HubSpot, Go High Level, or similar), building automated workflows, nurturing campaigns, and lead scoring systems.
• Paid Advertising: Set up, manage, and optimize Google Ads campaigns (Search, Display, Retargeting), plus Meta and LinkedIn Ads, focused on ROI, pipeline contribution, and product adoption.
• SEO & Content: Lead proven SEO strategies including keyword research, technical SEO, and on-page/off-page optimization while coordinating SEO-aligned content creation.
• Analytics & Insights: Leverage tools like Google Analytics, Hotjar, and Google Tag Manager to analyze user journeys, funnels, and conversion rates; provide actionable insights.
• CMS & Web Optimization: Manage and optimize WordPress sites and landing pages, ensuring SEO-friendly design, fast load speeds, and high conversion rates.
• Growth Experiments: Design and run A/B tests (Optimizely, VWO) to improve acquisition and engagement continuously.
• Cross-Team Collaboration: Partner with product, sales, and design teams to align marketing campaigns with SaaS product goals and customer lifecycle stages.
• Market Operations: Own day-to-day digital marketing operations with a SaaS-first mindset, ensuring campaigns are scalable, measurable, and data-driven.
  
  
  

Success Metrics

• Growth in qualified leads and sales pipeline contribution from digital channels.
• Improved ROI and efficiency across paid campaigns.
• Increase in organic traffic, keyword rankings, and conversions.
• Effective CRM adoption and automation, leading to stronger engagement and retention.
• Measurable improvements in funnel performance, conversion rates, and SaaS adoption metrics.
  
  
  

Preferred Skills & Experience

• 4 to 5 years in digital marketing with proven experience in a SaaS environment.
• Hands-on expertise with CRM systems (HubSpot, Go High Level, Salesforce Marketing Cloud, or similar).
• Proven Google Ads, Google Analytics, Google Tag Manager and SEO experience.
• Strong background with WordPress and website optimization.
• Familiarity with analytics & optimization tools such as Hotjar, Mixpanel, Amplitude, Heap, or Looker Studio.
• Experience with SEO and competitive research tools (Ahrefs, SEMrush, Moz).
• Knowledge of automation and workflow tools (Zapier, Make, ActiveCampaign, Customer.io).
• Exposure to growth experimentation tools (Optimizely, VWO) and conversational marketing (Intercom, Drift).
• Strong content creation and copywriting skills for SaaS marketing.
• Data-driven mindset with strong reporting and dashboarding capabilities.