Digital Marketing & Paid Social Manager

Digital Marketing Manager (AI-Driven Campaigns) — Egypt (Remote)

Company: Critical Future / PippaChat wwww.pippachat.com
Location: Remote (Egypt-based preferred)
Salary: Competitive (based on experience)
Start: Immediate

About the Role

We’re launching PippaChat, an AI wellbeing coach that helps people talk, reflect, and feel better through natural voice conversations. We’re looking for a smart, creative Digital Marketing Manager in Egypt who can run data-driven ad campaigns using AI tools.

Your mission:
Build and scale profitable social-media campaigns that connect with people at emotional moments — such as heartbreak, bereavement, or stress — and turn those moments into conversions.

Key Responsibilities

• Campaign Creation & Management
• Design high-impact ads using AI creative tools (e.g. Google Studio, Canva AI, Runway ML, Midjourney, or Pika).
• Build and manage Instagram, TikTok, and Meta Ads Manager campaigns.
• Write emotionally engaging ad copy and match creatives to life-event segments.
• Set up A/B tests to continually improve results.
• Targeting & Optimisation
• Use data-driven targeting (age, interests, emotional triggers) for each audience:
• Breakup / divorce
• Bereavement
• Job loss / redundancy
• Overwhelmed parents
• Loneliness / anxiety
• Continuously optimise CTR, CPA, CAC, and conversion rate across campaigns.
• Measurement & Reporting
• Track KPIs daily and deliver weekly performance reports (cost per signup, trial conversion, ROAS).
• Recommend budget shifts and creative updates based on results.
• Maintain dashboards in Google Sheets / Data Studio.
• Growth Experiments
• Suggest new emotional niches and creative concepts.
• Collaborate with the product team on landing-page A/B tests and user funnel improvements.

Requirements

• Proven experience running paid social campaigns (Instagram, TikTok, Facebook Ads Manager).
• Strong understanding of digital analytics, tracking pixels, and ROI optimisation.
• Experience with AI creative tools for ad design or video generation.
• Excellent English copywriting and communication skills.
• Self-starter who can work remotely and deliver measurable results.

Preferred

• Experience in mental-health, wellness, or consumer apps.
• Background in performance marketing or growth hacking.
• Familiarity with Stripe funnels or subscription-based models.

Job Types: Full-time, Contract
Contract length: 12 months