Digital Marketing Performance Analyst

Company Overview

At Margaritaville at Sea our core purpose is to create and deliver fun and escapism. This drives all we do and is the heart of our decision making. As a valued member of our team, you'll contribute to providing an incredible guest experience every day of each cruise and in every way. You’ll also have opportunities to advance your career as we continue to grow. Your career path with us starts here!

Our Culture

Joining the Margaritaville at Sea® team means embracing our Culture Essentials, which are the cornerstone values shaping our identity, principles, and actions, which are every guest, every time, act with integrity and respect, shred responsibility for the well-being of our guests, crew and community and each employee’s responsibility to ne better than the rest.. These beliefs and behaviors not only define who we are but also unite us as a team, guiding us in decision-making, fostering relationships, tackling challenges, and reaching milestones. These culture essentials propel us toward a shared vision of success, ensuring a collective effort in shaping our future.

Responsibilities

The Digital Marketing Performance Analyst will own the measurement, analysis, and optimization of our digital marketing investments. This role will be responsible for ensuring paid media and performance marketing campaigns (across search, social, display, affiliate, and emerging channels) deliver against revenue growth, customer acquisition, and ROI targets. The ideal candidate combines strong analytical skills, marketing knowledge, and communication abilities to provide actionable insights that maximize marketing effectiveness and efficiency.

Essential Functions:

• Monitor and Analyze Performance: Monitor and evaluate performance across various paid media channels—including Google Ads, Meta, Programmatic, and Affiliate platforms—while leveraging website analytics tools such as Google Analytics and GA4 to uncover actionable insights, optimize campaign effectiveness, and support data-driven decision-making.

• Reporting and Insights Development: Develop and maintain dashboards, scorecards, and reporting frameworks to track and visualize key performance metrics—including campaign performance, customer acquisition cost (CAC), lifetime value (LTV), return on ad spend (ROAS), and funnel efficiency—enabling teams to make informed, data-driven decisions and continuously optimize marketing strategies.

• Cross-Functional Collaboration: Partner with channel managers, marketing analytics, and CRM teams to deliver actionable insights that enhance campaign targeting, optimize spend allocation, and improve creative effectiveness across digital channels.

• Strategic Recommendations: Translate performance data into clear, strategic recommendations for budget allocation, testing roadmaps, and audience segmentation, supporting continuous improvement and innovation in marketing efforts.

• Forecasting and ROI Measurement: Collaborate with finance and marketing leadership to forecast marketing spend and evaluate return on investment (ROI), ensuring alignment with business goals and financial planning.

• Data Governance and Accuracy: Ensure data accuracy, governance, and consistency across marketing tools, tracking tags, and reporting platforms to maintain reliable performance measurement and reporting integrity.

• Industry Awareness: Stay current on digital marketing trends, measurement methodologies, and attribution modeling to inform strategy, drive innovation, and maintain a competitive edge in campaign execution.

Qualifications:

• Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field.

Experience:

• 3–5 years of experience in digital marketing analytics, with a focus on paid media and performance marketing.

Knowledge, Skills, and Abilities:

• Proficiency in Google Analytics (GA4), Google Tag Manager, and paid media platforms such as Google Ads and Meta.

• Experience with business intelligence and reporting tools like Looker Studio, Power BI, or similar platforms.

• Strong understanding of key marketing metrics including CAC, LTV, ROAS, attribution models, and funnel performance.

• Ability to synthesize complex data sets into clear, actionable insights and strategic recommendations.

• Excellent communication skills, with the ability to collaborate effectively with both technical and non-technical stakeholders.

• Commitment to data accuracy, governance, and consistency across marketing tools and reporting platforms.

• Up-to-date knowledge of digital marketing trends, measurement methodologies, and attribution modeling.

In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Travel: No travel

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

This position is classified as “in-person,” which means the physical office in Orlando.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Margaritaville at Sea, your total rewards package is much more than your base salary. We provide comprehensive and innovative benefits to meet your needs, including:

Health Benefits:

• Cost-effective medical, dental and vision plans

• Employee Assistance Program and other mental health resources

• Additional programs include company paid term life insurance and disability coverage

Financial Benefits:

• 401(k) plan that includes a company match

Paid Time Off

• Holidays – All full-time and part-time with benefits employees receive days off for 10 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.

• Vacation Time – All full-time employees at the below the Director level start with 15 days/year; Director and above level have Discretionary Time Off, which for Directors is generally 15 days and for VPs and above 21 days. Part-time with benefits employees receive time off based on the number of hours they work.

Other Benefits

• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a fast growing company that offers opportunities for advancement.

In addition to other duties/functions, this position requires full commitment and support for promoting an ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Margaritaville at Sea is an equal employment opportunity employer and all qualified applicants will receive consideration for employment on the basis of sex, race, color, sex, sexual orientation, gender identity, genetic information, national origin, religion, age, protected veteran status, disability status, marital status or any other classification protected by applicable local, state, federal, and/or international law.