Digital Marketing & Performance Specialist

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Meta (Facebook, Instagram) and Google Ads platforms.
• Set up Lead Generation, Conversion, and Remarketing campaigns.
• Conduct keyword research, audience targeting, and A/B testing to improve ROI.
• Track and analyze campaign performance using Google Analytics, Meta Ads Manager, and Google Ads dashboard.
• Create ad copies, visuals (coordinate with design/creative teams), and landing pages aligned with marketing goals.
• Manage campaign budgets and ensure cost efficiency (CPC, CPA, ROAS).
• Prepare weekly/monthly performance reports and insights for management.
• Stay updated on latest trends in PPC, ad policies, and digital performance tools.

Required Skills:

• Proficiency in Meta Ads Manager & Google Ads (Search, Display, Video, and Performance Max).
• Experience in Lead Generation campaigns (B2B or B2C).
• Strong analytical skills with hands-on experience in Google Analytics (GA4).
• Understanding of conversion tracking, UTM parameters, and funnel analysis.
• Knowledge of SEO basics and email marketing is a plus.
• Good communication and reporting skills.

Job Type: Full-time

Pay: ₹10,746.64 - ₹41,042.71 per month

Work Location: In person