Digital Marketing Producer (Web + Video)

We’re looking for a versatile and hands-on Digital Marketing Producer to help shape and elevate our digital presence across web and video. In this role, you’ll own the performance, quality, and ongoing evolution of our marketing websites while, also producing polished, engaging video content that communicates our value, drives conversion, and strengthens our brand.

The ideal candidate is equal parts technical, creative, and resourceful. Someone who can turn ideas into high-performing web experiences and compelling video storytelling that resonates with small business buyers.

Why Join Us?

You’ll join a collaborative, growing in-house creative team where your ideas truly shape the customer experience. This is a high-ownership role with meaningful influence across web, video, and digital strategy, and the opportunity to making a lasting creative mark on a fast-moving brand.

Key Responsibilities:

• Own the creation, testing, and ongoing optimization of all marketing websites, primarily within WordPress.
• Develop high-performing landing pages ensuing alignment with campaign goals, brand standards and established creative guidelines.
• Implement CRO best practices including A/B testing, form optimization, CTA improvements, and UX enhancements to increase lead capture and user engagement.
• Manage plugins, integrations, tracking scripts, and third-party tools to ensure stability, performance, security and accurate end-to-end data collection.
• Translate marketing strategy, messaging, and creative direction into effective, conversion-focused page layouts.
• Ensure all devices and browsers meet standards for responsiveness, accessibility, and compatibility while maintaining consistent high-quality design
• Perform routine site audits to identify and resolve issues related to broken links, outdated content, UX friction points, and overall website health
• Leverage analytics and performance tools (including GA4, heatmaps, Search Console) to identify insights and provide data

• Develop and execute a clear video content strategy that supports brand awareness, lead generation, customer onboarding, education, and ongoing customer engagement.
• Produce and deliver a wide range of video types including marketing videos, product demonstrations, explainers, customer testimonials, brand narratives, and in-app content.
• Serve as a creative partner and collaborate with the marketing team to concept video initiatives that align with the brand voice, customer needs, and campaign and business objectives
• Lead all phases of video production including scripting, storyboarding, production planning, filming direction, and asset management to deliver cohesive messaging and high production quality
• Edit video content applying judgement and experience with strong attention to pacing, transitions, motion graphics, audio, and storytelling allowing for maximum clarity and engagement
• Maintain a library of reusable video assets, templates, and modular elements to speed up production.
• Optimize video content distribution across digigal channels including websites, YouTube, social media, email, paid ads, and in-app experiences applying platform specific formats, metadata, captions, and best practices.
• Analyze and report on video performance metrics (including view-through rates, engagement, conversions) and translate findings to improve future content.
• Stay current on emerging video trends, tools, and storytelling techniques to enhance creative execution and customer engagement

Qualifications:

• 3–5 years of experience in digital marketing with strong emphasis on website production and video creation.
• Extensive experience administering and customizing WordPress sites, including page builders (e.g., Elementor), plugins, and theme configurations
• Strong working knowledge of front-end technologies including HTML, CSS, basic JavaScript to implement and style custom interface elements
• Familiarity with WordPress back-end fundamentals including PHP templates, MySQL, and diagnosing and resolving plugin conflicts
• Comfortable working within web hosting environments and staging/production workflows.
• Experience implementing and tracking scripts using tolls such as Google Tag Manager, Facebook Pixel, and custom code solutions
• Strong working knowledge of technical SEO fundamentals, including speed, redirects, structured data and crawlability
• Proven ability to design and build high-converting landing pages and optimize user journeys.
• Proficiency with web analytics and reporting tools such as GA4, Google Search Console, or similar.
• Advanced video production and editing skills using tools like Adobe Premiere Pro, After Effects, or similar.
• Strong understanding of video storytelling, scripting, lighting, audio, and motion graphics.
• Excellent project management and communication skills, with ability to manage multiple projects across web and video production
• Experience leveraging AI tools to accelerate and enhance web development and video production workflows, including AI-assisted copy generation, wireframing, and UX ideation (e.g., ChatGPT, Claude, Copilot) and AI-powered video editing, cleanup, scripting, captioning, and asset creation (e.g., Runway, Descript, Adobe AI tools).
• Ability to integrate AI tools responsibly to improve speed, iteration, and experimentation while maintaining brand quality.
• Bonus: Familiarity with APIs or webhooks for connecting forms, CRM systems, and marketing automation workflows.

Job Type: Full-time

Pay: $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Application Question(s):

• Please provide a link to you portfolio, we will only be considering candidates with portfolios

Location:

• California (Required)

Work Location: Remote