Digital Marketing Project Manager (Hybrid)

Resp & Qualifications

PURPOSE:

The Digital Marketing Project Manager Provider & Member Engagement leads the planning, execution, and optimization of digital communications across email, web, SMS, and mobile-first channels. This role manages campaigns that support both member and provider audiences, ensuring timely, compliant, and engaging communications that align with organizational goals and customer experience strategies.

ESSENTIAL FUNCTIONS:

• Manage end-to-end project delivery for mobile engagement/SMS, email, and web campaigns targeting both member and provider audiences.
• Develop project plans, timelines, budgets, and resource allocations for lifecycle, operational, and promotional communications.
• Coordinate with cross-functional teams including marketing, provider relations, business areas, clinical teams, compliance, analytics, product, and IT.
• Oversee campaign workflows from intake and strategy through build, QA, deployment, and performance analysis.
• Ensure communications are optimized for mobile-first design, accessibility, and user experience.
• Monitor and report on campaign KPIs such as open rates, click-through rates, conversions, and engagement metrics for both audiences.
• Manage competing priorities and communication calendars across provider and member segments.
• Identify risks, manage dependencies, and resolve issues to keep projects on track.
• Ensure adherence to brand standards, regulatory requirements, and privacy/compliance guidelines.
• Manage external vendors or platform partners as needed.
• Continuously improve campaign processes, templates, automation workflows, and intake procedures.

QUALIFICATIONS:

Education Level: Bachelor's Degree in Project Management, Business or related field. In lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Experience: 3 years experience in project related field.

Preferred Qualifications:

• Project Management Professional (PMP) Certification.
• Adobe Workfront experience.
• Relay Mobile Engagement/SMS experience.
• SalesForce Marketing Cloud experience.
• Experience in regulated industries such as healthcare, insurance, finance, or government.

Knowledge, Skills and Abilities (KSAs):

• Proficient in Microsoft Office applications.
• Ability to communicate effectively both in writing and verbally.
• Ability to exercise good judgment.
• Project planning and life cycle development.

Salary Range: $68,760 - $136,565

Salary Range Disclaimer

The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).

Department

Marketing, Communication, Product Development

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Where To Apply

Please visit our website to apply: www.carefirst.com/careers

Federal Disc/Physical Demand

Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.

PHYSICAL DEMANDS:

The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship

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