Digital Marketing Senior Executive

Job Purpose: To develop and execute marketing strategies that enhance the brand visibility and drive customer engagement across digital platforms. This role requires a creative thinker with hands-on experience in performance marketing, social media promotions, and coordinating creative assets for effective campaigns.

India Key Tasks:

• Plan, coordinate, and oversee the creation and scheduling of content
• Promote the company’s products and services through Instagram, LinkedIn, Facebook, and other relevant platforms
• Collaborate with design teams, content creators, and external vendors to ensure timely and high-quality deliverables
• Stay up to date with social media trends and competitors’ activities in the travel industry
• Support offline marketing initiatives and event-related promotions as needed

HQ Key Tasks:

• Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.) to achieve ROI and lead targets
• Track, analyze, and report campaign performance using analytics tools (Google Analytics, Meta Business Suite,

etc.)

• SEO & SMM knowledge and experience

Dimensions:

Personal Qualities / Behavioral Competencies:

• Creative mindset with attention to detail
• Strong communication and collaboration skills
• Proactive and self-driven with a problem-solving approach
• Ability to manage multiple projects and meet tight deadlines
• Passionate about travel and customer engagement

Education:

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, or a related field
• Certification in Digital Marketing or Social Media Marketing is a plus

Experience:

• 3 to 5 years of hands-on experience in marketing and digital campaign management
• Experience in managing creatives, working with design/content teams, and executing paid campaigns
• Prior experience in the travel industry is highly preferred

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person