Digital Marketing SEO Lead

Location: Madurai
Experience: 5 to 7 Years
Job Type: Full-Time

Job Summary

We are seeking a skilled and data-driven Digital Marketing SEO Lead to lead and execute SEO strategies that drive organic traffic, improve search rankings, and generate qualified leads. The ideal candidate should have a solid background in on-page and off-page SEO, analytics, content strategy, and technical SEO.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic visibility and traffic.
• Conduct keyword research, competitor analysis, and SEO audits to identify growth opportunities.
• Optimize website content, meta tags, internal linking, and site structure for SEO best practices.
• Work with content and design teams to create SEO-friendly content.
• Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
• Identify and resolve technical SEO issues such as crawl errors, broken links, and page speed improvements.
• Build high-quality backlinks through white-hat link-building strategies.
• Track and report SEO performance metrics, providing insights and recommendations for improvements.
• Stay updated with search engine algorithm changes and SEO trends.
• Collaborate with digital marketing, web development, and sales teams to align SEO with business goals.

Requirements

• Bachelor’s degree in Marketing, Communications, IT, or related field.
• 5–7 years of proven experience in SEO/digital marketing roles.
• Proficiency with SEO tools: SEMrush, Ahrefs, Screaming Frog, Moz, Google Analytics, GSC, etc.
• In-depth knowledge of search engine algorithms and ranking factors.
• Strong analytical skills and experience in data-driven marketing.
• Basic knowledge of HTML, CSS, and CMS platforms (e.g., WordPress).
• Excellent communication and project management skills.
• Ability to manage multiple projects with attention to detail.

Preferred Qualifications

• Experience with international SEO or multi-language websites.
• Google Analytics/SEO certifications.
• Familiarity with other digital marketing channels (PPC, social media, email marketing) is a plus.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person