Digital Marketing & SEO Specialist

Local Lead Generation & Content Authority Role

Location: On-site – Columbia, SC

Pay: Hourly + performance bonuses

Schedule: Full-time/Part Time

Not Remote | Not an Agency Role

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About Us

Kingsley Water Damage & Fire Cleanup is a science-based restoration company focused on water, fire, and mold mitigation. We care about leads, conversions, and trust, not vanity metrics.

We are building a future-ready digital marketing engine that generates consistent inbound demand, strengthens authority, and adapts ahead of platform and algorithm changes.

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Role Overview

We are hiring a hands-on digital marketer who understands how SEO, content, video, platforms, and human behavior work together to generate leads — not just clicks.

This role owns local SEO, authority content, short- and long-form video, and emerging digital channels. You will help position Kingsley ahead of where digital marketing is going — not chasing it after changes roll out.

Training is NOT provided. We are looking for someone who already knows what they’re doing and can execute.

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Core Responsibilities

SEO & Authority Content

• Write and publish blog-style authority content on:

• Company website

• Medium

• Reddit (value-based, compliant participation — not spam)

• Industry forums and relevant platforms

• Create content that answers real homeowner questions, ranks in search, and builds trust

• Optimize content for local SEO, AI search, and future SERP changes

• Manage Google Business Profile posts, updates, and review strategy

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Short-Form & Long-Form Video

• Plan, script, and publish:

• Short-form video (TikTok, Facebook Reels, Instagram, YouTube Shorts)

• Long-form video (YouTube, educational explainers, authority content)

• Repurpose video content across platforms strategically

• Understand how to hook attention, communicate value quickly, and drive action

• Collaborate with field staff for real-world content (jobs, inspections, behind-the-scenes)

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Lead Generation & Platform Strategy

• Focus on lead generation first — traffic is meaningless if it doesn’t convert

• Track what content actually produces calls, form fills, and booked jobs

• Help adapt strategy as platforms shift (AI search, zero-click results, content discovery changes)

• Stay ahead of changes in:

• Google search behavior

• Social discovery algorithms

• AI-driven content surfacing

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Systems & Automation

• Help automate workflows so platforms and tools communicate cleanly

• Support integration between CRM, call tracking, forms, reviews, and content

• Improve reporting clarity — simple, honest, actionable

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What We’re Looking For

• Strong understanding of local SEO + content marketing

• Comfortable writing long-form authority content

• Comfortable on video (planning, scripting, editing basics)

• Understands Reddit, Medium, and forum culture (posting value first)

• Knows how digital marketing is changing — and where it’s headed

• Data-driven, practical, and conversion-focused

• Not afraid to test, measure, and adjust

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What We’re NOT Looking For

• Agencies

• “Post and hope” social media managers

• People focused only on likes, impressions, or traffic

• Remote applicants

• Entry-level candidates needing training

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How Pay Works

Pay is based on experience, execution, and value brought to the company — not job titles or years alone. Bonuses are tied to performance and lead impact.

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How to Apply

Apply through Indeed.

Please do not contact the office directly.

Job Types: Full-time, Part-time

Pay: $23.92 - $28.81 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Life insurance
• Paid time off
• Professional development assistance

Work Location: In person