Digital Marketing SEO Specialist/Technical SEO Wilmington

Beacon Technologies' Digital Optimization Team has an immediate opening for an experienced SEO Specialist. The ideal candidate will have the technical experience, business acumen, marketing, and people skills to successfully manage customer accounts and contribute to the growth and knowledge of our digital marketing team. We are primarily seeking candidates who live in the Triad (Greensboro, Winston-Salem, High Point) or Wilmington, NC area. Very strong candidates who live outside these areas will be considered, but no relocation assistance will be available.

Responsibilities

• Analyze and optimize organic search placement and rankings
• Make recommendations on keyword selection and prioritize expansion efforts
• Troubleshoot technical website issues affecting organic visibility and collaborate with developers to resolve them
• Proactively identify opportunities to improve website effectiveness
• Use tools such as Semrush, Moz, and Screaming Frog to support customer goals and increase qualified organic traffic
• Provide creative and innovative SEO tactics, marketing ideas, concepts, and strategies to support customer objectives
• Use Google Analytics to shape strategies, analyze performance, identify trends, and make actionable recommendations
• Stay current with industry news, search engine algorithms, and emerging SEO tactics
• Interface with customers to present insights and recommendations, implement strategies, and tailor organic solutions
• Create custom reports and ad-hoc traffic analyses aligned with site goals to measure performance
• Assist Sales and Marketing by providing high-level analyses for prospective customers

Requirements

• Experience with digital marketing services, Google Analytics, and Google Tag Manager (ideally 1+ years)
• Demonstrated experience with SEO strategies, including on-page optimization, content strategy, local SEO, and generative search
• Ability to clearly communicate analysis findings and recommendations to non-technical customers
• Ability to manage multiple concurrent projects while meeting deadlines
• Strong analytical and marketing skills
• Self-motivated with a positive attitude and strong interpersonal skills
• Strong written and verbal communication skills, particularly for customer management

About Beacon & Our Culture
For over 25 years, Beacon has been a nationally recognized, full-service web solutions firm offering web design, digital marketing, and hosting services. We primarily serve higher education, multifamily residential, and retail/wholesale clients across the United States. Beacon is one of the longest-standing Google Analytics Certified Partners and is also recognized locally as a leading managed IT services provider in the Triad. Beacon is a tight-knit team of technical, creative, and marketing professionals who value collaboration, craftsmanship, and helping organizations use technology effectively to grow their businesses. Since 1998, Beacon has intentionally built a work environment that supports professional growth and work-life balance. We offer a 50/50 hybrid work model, flexible schedules, a casual work environment, health club membership, profit-sharing bonuses, 100% employer-paid insurance (health, dental, vision), a 401(k) with a generous company match, ample PTO, and 10 paid holidays, including a birthday holiday. We also host regular employee meetings and monthly social events. Community involvement is a core value at Beacon through our BeaconCares initiative, which supports hunger relief, holiday giving programs, United Way fundraising, and Beacon's Weaving Hope mission to build preschools in Rwanda. Beacon also offers educational and travel opportunities to support continued learning and growth. Additional Information Competitive salary and full benefits included Interviews scheduled based on qualified resumes only No walk-ins or phone calls No relocation assistance available