Digital Marketing & Social Media Executive

The Role

Under the supervision of the Cluster Marketing and Communications Manager, the Digital marketing & Social media executive undertakes the responsibilities of increasing the equity of the Hotel and brand through all communications, products and partnerships and using Accor and Brand platforms and tools to drive revenue for rooms and all hotel outlets and services. The Digital marketing & Social media executive designs and executes the artwork of all hotel publications and promotional materials, both local and overseas.

Key Responsibilities:

• Key Responsibilities

• Create, publish and manage compelling content (text, images, video) across all social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) that reflects the hotel s brand, voice and campaigns.
• Develop and maintain a monthly social media content calendar aligned with the hotel s marketing plan, promotions, F&B offers, events and seasonal campaigns.
• Monitor social media trends, platform updates and competitor activity in the hospitality sector; make recommendations to improve performance and engagement.
• Assist in the execution of digital marketing campaigns (paid social, display, email, SEO/SEM) to support rooms, F&B, spa, MICE and other outlets.
• Collaborate with internal teams (Rooms, F&B, Events, Guest Relations) and external agencies/creatives to produce high-quality digital assets (videos, graphics, photography) within brand guidelines.
• Manage community engagement: respond to comments, messages, reviews on social media, and escalate issues as required.
• Monitor and report on key performance indicators (KPIs) such as engagement rate, follower growth, website traffic from social media, conversion to bookings, email open/click through, campaign ROI.
• Ensure the hotel s website, online listings and OTA content are up to date, optimized and aligned with brand messaging and promotions.
• Work with revenue management and distribution teams to ensure digital channels support direct bookings and rate parity.
• Maintain a digital asset library: organize, tag and archive photos, videos, campaign files and ensure accessibility for team use.
• Stay current with digital marketing tools, social media scheduling platforms, analytics tools and best practices in the hospitality industry.