Digital Marketing & Social Media Manager

We are looking for a highly creative and data-driven Digital Marketing & Social Media Manager to manage and grow our brand’s online presence. The candidate will be responsible for handling social media platforms directly or by coordinating with our agency.

The role requires expertise in creating engaging and trending content (reels, posts, stories, campaigns), improving organic reach, and ultimately boosting sales through strategic digital marketing initiatives.

You will guide and monitor the agency (if outsourced) to ensure consistent growth and alignment with the brand’s goals.

Key Responsibilities

• Manage and oversee all social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.).
• Create viral and trending content (reels, stories, carousels, hot-selling items promos).
• Plan and maintain a content calendar for posts, reels, and stories.
• Guide & coordinate with the social media agency to ensure quality delivery.
• Monitor insights and analytics to measure performance and adjust strategies.
• Stay updated with current trends, hashtags, and viral formats to keep the brand relevant.
• Develop strategies to grow organic followers, reach, and sales.
• Ensure branding, tone, and messaging remain consistent across all platforms.

Desired Skills & Qualifications

• Proven experience in digital marketing / social media management (2–4 years).
• Strong knowledge of Instagram, TikTok, Facebook, YouTube Shorts trends.
• Creativity in content creation – reels, storytelling, viral campaigns.
• Experience with analytics tools (Meta Insights, Google Analytics, TikTok Analytics).
• Basic graphic design & video editing skills (Canva, CapCut, Adobe Suite is a plus).
• Understanding of social media algorithms & engagement hacks.
• Strong communication skills – able to guide agencies or freelancers effectively.
• Result-oriented mindset with ability to grow sales organically.

Guidance for Social Media Agency (What You Expect Them to Do)

• Posting Frequency & Timing
• Reels: 4–5 per week (best times: evenings & weekends).
• Stories: Daily (show behind-the-scenes, new arrivals, polls, Q&A).
• Feed Posts: 3–4 per week (mix of lifestyle shots, product highlights, customer reviews).
• Content Style
• Short, catchy reels around hot-selling items.
• Trend-based videos (use trending music, filters, challenges).
• Story highlights: FAQs, offers, product tutorials, testimonials.
• Mix educational + entertaining + sales-driven content.
• Engagement Hacks
• Use polls, quizzes, stickers on stories.
• Engage with comments and DMs within 24 hours.
• Collaborate with micro-influencers for authentic reach.
• Create UGC (user-generated content) campaigns to build trust.
• Sales Focus
• Reels highlighting before/after results, top-sellers, limited-time offers.
• Feature customer reviews as stories & reels.
• Weekly "Hot Pick of the Week" product spotlight.

Job Type: Full-time

Pay: AED2,500.00 - AED6,000.00 per month