Digital Marketing & Social Media Manager

Digital Marketing & Social Media Manager — KZ Hotels

Location: Winston-Salem / Clemmons, NC
Position Type: Full-Time (Hybrid Potential)

About KZ Hotels

KZ Hotels is a dynamic and growing hospitality group offering boutique lodging, extended-stay communities, event spaces, and unique guest experiences across the Piedmont Triad. We believe exceptional hospitality starts with exceptional storytelling — and we’re looking for a Digital Marketing & Social Media Manager to lead the creative charge.

This role blends content creation, interactive media production, and strategic campaign management to elevate our digital presence, grow engagement, and drive direct bookings across all KZ Hotels brands.

What You’ll Do - Content Creation, Interactive Media & Social Strategy

• Develop and manage monthly content calendars across all social and digital channels.
• Produce engaging interactive media: Reels, TikToks, immersive short-form video, photo stories, motion graphics, and interactive web features.
• Capture, edit, and publish on-site content at hotel properties and community events.
• Maintain a unified brand voice, tone, and visual identity across all touchpoints.
• Innovate with 360-degree content, behind-the-scenes storytelling, and guest-driven campaigns that inspire connection.

Digital Marketing & Analytics

• Plan, launch, and optimize paid campaigns on Meta, TikTok, LinkedIn, and Google.
• Create and manage SEO-driven website and blog content that improves ranking and conversion.
• Track performance analytics and report monthly KPIs (reach, engagement, CTR, conversions, and direct bookings).
• Develop influencer, affiliate, and brand partnerships that expand visibility and revenue.

Brand, Campaign & Community Engagement

• Lead creative campaigns promoting hotel specials, events, and long-term stay programs.
• Build email marketing campaigns, newsletters, and promotional sequences.
• Engage with local and regional tourism pages, travel groups, and online communities.
• Oversee online reputation management by monitoring and responding to reviews on Google and OTA (Online travel agency) platforms.

Equipment & Technical Requirements

• Applicants must be able to provide their own professional content-creation equipment, including:
• DSLR or mirrorless camera capable of 4K video
• Smartphone with high-quality video capability
• Tripod / gimbal stabilization
• Basic lighting and audio setup
• Laptop or desktop capable of video editing
• Software proficiency: Canva, Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop), or equivalent.
• Company-supported equipment: For the right candidate, KZ Hotels provides an equipment budget for upgrades or additional gear purchases once onboarded.

Who You Are

Experience

• 2+ years of professional experience in digital marketing, content creation, or interactive media (hospitality or lifestyle brand experience preferred).
• Proven success managing multi-platform business accounts and driving measurable growth.
• Portfolio showcasing short-form video, interactive campaigns, and cross-platform storytelling.

Skills

• Advanced skill in video & photo capture/editing (Canva, Adobe Creative Suite, CapCut, Final Cut, or Premiere Pro).
• Experience with interactive content formats — motion graphics, shoppable posts, polls, mini-games, or AR filters (a plus).
• Strong copywriting and storytelling ability that brings hospitality to life.
• Knowledge of paid media management, SEO, analytics dashboards, and audience targeting.
• Creative thinker with excellent project organization and brand consistency skills.

Personality

• Self-starter with a proactive, innovative mindset.
• Collaborative and professional; thrives in a hospitality-driven, people-focused culture.
• Trend-savvy and passionate about visual storytelling, travel, and community engagement.

Work Expectations

• Full-time, Monday–Friday, with occasional weekends for photo/video capture or events.
• Regular on-site work at KZ Hotels properties (Winston-Salem, Clemmons, and surrounding areas).
• Hybrid administrative/remote flexibility after onboarding.

Compensation & Perks

Salary Range

• Digital Marketing Coordinator: $42,000–$52,000
• Digital Marketing & Social Media Manager: $55,000–$70,000
• Hospitality Brand & Interactive Media Manager (Senior-Level): $70,000–$85,000

Bonus Opportunities

• Quarterly performance bonuses based on the following:
• Engagement growth & campaign performance
• Direct booking & occupancy increases
• Positive to High Campaign ROI

Perks

• Monthly stipend
• Annual creative equipment budget
• Complimentary stays for content creation

Application Instructions

• Resume submission
• Portfolio or links to past campaigns / content
• Secondary Part of Interview - Upon a successful telephone interview a campaign presentation skills test will be emailed to you for completion that needs to be submitted in a timely manner.

Job Type: Full-time

Pay: $42,000.00 - $85,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s):

• Please share a link to your portfolio, social media accounts, or recent campaigns that best represent your creative work.

(Applications without a portfolio or sample links may not be considered.)

• Please describe your hands-on experience with creating and editing short-form video content (Reels, TikTok, YouTube Shorts, etc.).

Include which tools or apps you use (e.g., Adobe Premiere, CapCut, Canva, Lightroom, etc.).

• Have you ever produced interactive or multimedia content (e.g., motion graphics, interactive posts, AR filters, polls, or 360° video)?

If yes, please describe one project and your specific role in creating it.

• Have you worked in hospitality, travel, or lifestyle marketing before?

If so, describe how you tailored your campaigns to drive guest engagement or bookings.

• If KZ Hotels wanted to increase direct bookings by 20%, what’s one digital strategy or content series you would recommend to achieve it?
• Software Fluency Check

Which digital tools do you have intermediate or advanced proficiency in?
(List all that apply)
Canva
Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom)
Meta Ads Manager
TikTok Ads Manager
Google Analytics / SEO Tools
Email Marketing Platforms (Mailchimp, Constant Contact, etc.)

• Have you produced any interactive or multimedia content (motion graphics, interactive posts, AR filters, or 360° video)? If yes, describe one project and your specific role.
• MOST IMPORTANT - Following a successful telephone interview, qualified candidates will be invited via email to complete a Campaign Skill Presentation. Completed presentations should be uploaded in accordance with the outlined submission requirements for evaluation. If a presentation is not submitted consideration for hiring will be denied.

Experience:

• Digital Marketing and Social Media: 2 years (Required)

Location:

• Clemmons, NC 27012 (Preferred)

Ability to Commute:

• Clemmons, NC 27012 (Required)

Work Location: Hybrid remote in Clemmons, NC 27012