Digital Marketing Specalist

Key Responsibilities

• Conduct market research, audience segmentation, and competitor analysis to identify opportunities
• Create engaging content for social media, websites, email newsletters, and other digital platforms
• Monitor, analyze, and report on campaign performance using tools such as Google Analytics, Google Ads, and social media insights
• Collaborate with the design and content teams to produce compelling visuals and messaging
• Manage the company’s website content and SEO strategy to improve organic traffic
• Support paid campaigns with landing page optimization, A/B testing, and performance tracking
• Stay updated on the latest digital marketing trends, tools, and best practices

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 2+ years of experience in digital marketing, preferably in a B2B or B2C environment
• Strong knowledge of SEO, SEM, social media advertising, and email marketing
• Experience with Google Ads, Facebook Ads Manager, and marketing automation platforms
• Proficiency in Google Analytics, Tag Manager, and other digital analytics tools
• Excellent written and verbal communication skills
• Strong organizational and project management abilities
• Analytical mindset with the ability to make data-driven decisions

Job Type: Full-time

Pay: Rs70,000.00 - Rs120,000.00 per month

Work Location: In person