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Social Media Specialist

Job Description

  • Manage, administer and develop social media content and graphics.
  • Perform daily Website quality control, reviews, and oversight to ensure that all elements published conform to required guidelines.
  • Create original content – articles, stories, blogs, photos, multi-media packages, etc.
  • Develop and write articles, copy edit, and post social media content and graphics.
  • Works with the team(s) to strategically focus content as a key part of the overall user experience.
  • Attend weekly meetings with staff and management to review progress, update the team on new projects, address any concerns and review action items
  • Provide advice regarding Social Media tools, techniques, and applicability, including brainstorming, serving as a subject matter expert on design and visual media, and providing counsel and input on the illustration and execution of graphics concepts and tactics.
  • Integrate social media tactics into comprehensive communications programs and plans that may include, photo and print tactics.
  • Compile, develop and deliver briefings, presentations, and other vehicles in support of Social Media Operations to share lessons learned and best practices.
  • Work with the Social Media Director, and Marketing Manager to produce and file daily, weekly and monthly reports.
  • Collaborate with the client(s) to gather information and make decisions relating to Digital Creative and make necessary recommendations about design issues and upgrades.

Basic Qualifications

  • Any combination of education and training/experience that demonstrates the ability to perform the duties and responsibilities as described. A typical qualifying background includes a bachelor’s degree (B.A./B.S.) in communication, journalism, digital media, marketing, social media, or a related field.
  • 2+ years of experience managing, developing, and executing social media plans
  • Knowledge of Digital and creative advertising and techniques.
  • Experience shooting photos and videos for use in multimedia products suited for social media.
  • Experience working with WordPress and associated Blogging plugins.
  • Experience developing briefings and other presentations.
  • Experience producing articles that are to be published on websites or in periodicals.
  • Experience editing submitted articles, photo captions, newsletters, press releases, website copy, and other publications.
  • Creative problem-solving skills and ability to manage multiple projects; and ability to perform well under deadline pressure.
  • Ability to use software like Adobe Photoshop to edit, touch up, crop, and adjust photos.
  • Proven ability to work independently and complete assigned tasks on schedule
  • Able to handle multiple ongoing tasks with changing priorities
  • Excellent verbal communication skills with a professional background. Our customers are loyal and you should be too.

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