Digital Marketing Specialist

digital marketing specialist job description

• Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
• Track and analyze primary metrics, revenue and paid ad initiatives weekly and monthly.
• Experiment and implement innovative digital marketing strategies, tools, and best practices to improve ROAS consistently.
• Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.

Required skills and qualifications

• A bachelor’s degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations.
• 2+ years of demonstrable experience in marketing or digital marketing roles.
• Knowledge of content management tools like CMS Hub, Squarespace, or WordPress.
• Excellent analytical skills to understand data, study metrics, and align strategies.
• Innovative thinker with a keen eye for detail and identifying trends.
• Strong interpersonal, verbal and written communication skills.

Experience in Branding

Process : Competitor Analysis Content Curation Content Creation Content Calendar Management Content Approval Final Approval Content Distribution and Engagement Creative Deliverables : Youtube - Contents / Month Facebook - Contents / Month Instagram - Contents /Month

Experience in Performance Marketing

Market Analysis, Competitors Ads Benchmarking, Customer Persona creation, Conversion Funnel Strategy, Ad creation, Ad Scripting, Ad Designing, Ad campaign set up, Ad campaign Optimization, Ad campaign maintenance, Lead Automation.

Experience in Lead Nurturing

Followup Final Confirmation

Job Type: Full-time

Pay: ₹15,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person