Digital Marketing Specialist

About the Role

We are seeking a highly skilled and results-oriented Senior Digital Marketing Executive to join our marketing team. The ideal candidate will have 4–5 years of hands-on experience in SEO, SMO, paid advertising (Google Ads, Meta Ads, LinkedIn Ads, etc.), and content strategy, along with strong technical expertise in WordPress and digital analytics tools.

This role requires someone who can independently plan, execute, and optimize multi-channel digital marketing campaigns to drive traffic, generate quality leads, and improve ROI.

Key Responsibilities

• SEO (Search Engine Optimization):
• Conduct keyword research, competitor analysis, and on-page/off-page optimization.
• Improve organic search rankings and traffic through technical SEO and content strategies.
• Manage link-building campaigns and audit websites for SEO performance.
• SMO (Social Media Optimization):
• Develop, manage, and grow brand presence across social platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Create and execute campaigns to increase engagement, reach, and conversions.
• Paid Advertising (PPC & Social Ads):
• Plan, execute, and optimize Google Ads (Search, Display, YouTube) and paid social campaigns (Facebook/Instagram Ads, LinkedIn Ads, etc.).
• Monitor ad performance, manage budgets, and maximize ROI.
• Content & Analytics:
• Collaborate with content teams to align SEO and ad campaigns with content strategy.
• Track KPIs and prepare performance reports using Google Analytics, Search Console, and Ads Manager.
• Technical & Website Management:
• Manage and update websites on WordPress (plugins, themes, SEO setup, etc.).
• Troubleshoot website issues and coordinate with developers if needed.

Required Skills & Qualifications

• 4–5 years of proven experience in Digital Marketing.
• Strong knowledge of SEO, SMO, PPC, and Paid Social Ads.
• Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Solid understanding of Google Analytics, Google Tag Manager, Search Console.
• Working knowledge of WordPress, HTML basics, and website optimization.
• Excellent analytical, communication, and project management skills.
• Ability to work independently, manage multiple projects, and deliver results.

Preferred Skills (Good to Have)

• Experience in email marketing automation tools (Mailchimp, HubSpot, etc.).
• Knowledge of A/B testing and CRO (Conversion Rate Optimization).
• Familiarity with basic graphic design tools (Canva, Photoshop).

What We Offer

• Competitive salary based on experience.
• Growth opportunities in a fast-paced environment.
• Opportunity to work on diverse projects across industries.
• Collaborative and supportive team culture.

Job Type: Full-time

Pay: $25,000.00 - $40,000.00 per month

Work Location: Remote