Digital Marketing Specialist

Advanced Innovative Technologies (AIT) is a leading manufacturer and supplier of high-quality automotive aftermarket solutions. Through our TrakMotive brand, we deliver industry-leading driveline and powertrain components engineered for durability, performance, and ease of installation. With a commitment to innovation, exceptional service, and continuous improvement, we empower our customers with reliable products that keep vehicles moving forward.

The Digital Marketing Specialist will be responsible for developing, executing, and analyzing digital marketing initiatives to support brand awareness, customer engagement, and sales growth across multiple channels. This role will manage online content, paid media, email campaigns, and analytics to drive measurable ROI.

ESSENTIAL RESPONSIBILITIES:

Plan, execute, and optimize digital campaigns (SEO, SEM, PPC, paid social, display, retargeting).
Manage and grow company social media platforms (LinkedIn, Facebook, Instagram, YouTube, etc.).
Develop and execute email marketing campaigns, including segmentation, automation, and reporting.
Create, edit, and publish digital content (blog posts, product videos, graphics) aligned with brand voice.
Track, analyze, and report on KPIs such as website traffic, conversion rates, etc.
Collaborate with external vendors and agencies placement and optimization.
Partner with product and sales teams to create digital support for retailer programs.
Monitor competitors’ digital presence and emerging digital marketing trends.

SUPERVISORY RESPONSIBILITIES:

Will not have any direct reports

QUALIFICATIONS:

Bachelor’s degree in Marketing, Communications, or related field.
2–4 years of experience in digital marketing or similar role.

JOB REQUIREMENTS:

Proficiency in Google Analytics, Google Ads, and social media management tools.
Experience with email marketing platforms (e.g., Constant Contact, Mailchimp, HubSpot).

KNOWLEDGE, SKILLS AND ABILITIES:

Basic design or video editing skills (Canva, Adobe Creative Suite).
Strong analytical mindset and ability to interpret data into actionable insights.

WORKING CONDITIONS and PHYSICAL EFFORT:

Regular sitting, walking, standing, bending and climbing stairs
Office environment with minimal noise
Periods of sitting at a desk and working on a computer
Must be able to lift up to15 pounds at times.