Digital Marketing Specialist

About Merit Media:

Merit Media is a specialized digital marketing agency serving the maritime and construction industries from our bases in New Orleans, LA and San Antonio, TX. We're known for our deep industry expertise, relationship-focused approach, and comprehensive in-house content creation capabilities. Our team works remotely with travel opportunities for client shoots and industry events.

Job Overview:
We're seeking a versatile Digital Marketing Specialist to join our growing team. This role combines strategic account management with hands-on execution across SEO, copywriting, Google Ads, and client relationship management. You'll work directly with maritime and construction clients, helping them achieve measurable growth through data-driven marketing strategies.

Account Management:

• Serve as primary point of contact for assigned client accounts
• Develop and maintain strong client relationships through regular communication
• Present campaign performance reports and strategic recommendations
• Collaborate with internal team members to ensure seamless project delivery

SEO & Content Strategy:

• Conduct keyword research and competitive analysis for maritime/construction sectors
• Optimize website content, meta tags, and technical SEO elements
• Create SEO-focused content strategies that align with industry compliance requirements
• Monitor and report on organic search performance and rankings

Copywriting:

• Write compelling copy for websites, social media, and advertising campaigns
• Develop industry-specific content that resonates with maritime and construction audiences
• Create email marketing campaigns and nurture sequences
• Ensure all copy meets industry safety and regulatory standards (PPE compliance, etc.)

Google Ads Management:

• Plan, create, and optimize Google Ads campaigns across Search, Display, and YouTube
• Conduct keyword research and audience targeting for B2B maritime/construction clients
• Monitor campaign performance and adjust bidding strategies for optimal ROI
• Provide detailed performance reporting and recommendations

Required Qualifications

• 3+ years of experience in digital marketing with proven results
• Strong expertise in SEO tools (SEMrush, Google Analytics, Search Console)
• Demonstrated success managing Google Ads campaigns with budgets of $5K+ monthly
• Excellent copywriting skills with B2B experience preferred
• Experience with account management and client communication
• Proficiency in HubSpot or similar CRM platforms
• Self-motivated and able to work independently in a remote environment

Preferred Qualifications

• Experience in maritime, construction, or industrial sectors
• Google Ads and Analytics certifications
• Familiarity with technical/compliance-focused industries
• Experience with project management tools (Monday.com preferred)
• Understanding of B2B sales cycles and relationship-building

What We Offer

• Competitive contract compensation based on experience
• Flexible remote work environment
• Opportunity to specialize in unique, relationship-driven industries
• Professional development and industry event participation
• Collaborative team culture with founders who value quality and expertise

Application Process

Interested candidates should submit their resume, a cover letter, and a link to their portfolio showcasing relevant work to melissa@meritmediamarketing.com

Please submit your resume along with:

• Portfolio of SEO and Google Ads results (with metrics)
• 2-3 copywriting samples (B2B preferred)
• Brief cover letter explaining your interest in maritime/construction marketing

Job Types: Part-time, Contract

Pay: $30.00 - $45.00 per hour

Benefits:

• Flexible schedule

Work Location: Remote