Digital Marketing Specialist

SOCIAL MEDIA EXECUTIVE

Job Description in Brief: SiGa Systems is a dynamic technology solutions provider specializing in innovative software and web development. We are dedicated to enhancing our clients' digital presence through high-quality content and strategic SEO practices. We are seeking a talented SEO and Content Writer to join our team and contribute to our content marketing and SEO efforts.

Company Name: SiGa Systems Pvt. Ltd.

As an SEO and Content Writer at SiGa Systems, you will be responsible for creating high-quality, engaging content that aligns with our brand voice and helps improve our search engine rankings. You will work closely with our marketing and development teams to develop content strategies, write compelling copy, and optimize content for SEO. Responsible for lead generation for the business. This includes identifying, targeting, and nurturing potential outbound/Inbound opportunities.

Company Address: Office No. 101, Metropole, Near BRT Bus Stop, Dange Chowk, Thergaon, Pune, Maharashtra – 411 033

Company Website: https://sigasystems.com/

Qualification: Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus.

Work Experience: 1 + Years of experience

Annual CTC Range: As per company norms

Desired Competencies:

• 2+ year experience in Google Ads, Facebook Ads, and LinkedIn Ads having a higher budget. Also experience with an write, edit, and publish high-quality content, including blog posts, articles, web pages, product descriptions, and more.
• Ensure all content is engaging, informative, and aligned with the company's brand voice and style guidelines.
• Bachelor's degree in Marketing, Business, or a related field.
• Strong understanding of digital marketing channels and tactics.
• Proficiency in SEO, SEM, PPC, social media, and email marketing.
• Demonstrable experience managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Knowledge of HTML, CSS, and JavaScript for SEO purposes.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Experience working with demand generation platforms such as LinkedIn Sales Navigator.
• Experience with marketing automation tools and analytics platforms (e.g., Google Analytics, HubSpot).
• Excellent project management and organizational skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills for client and team interactions.
• Creative thinking and problem-solving abilities.

Industry: IT-Software / Software Services

Role Category: IT Industry - Business Development

Role: Digital Marketing Specialist.

Employment Type: Full Time

Roles & Responsibilities:

• Develop and manage targeted pay-per-click (PPC) campaigns across various search engines (e.g., Google Ads, Bing Ads, Facebook ads).
• Work closely with designers, developers, and marketing specialists to ensure cohesive content strategies.
• A/B tests different ad copy, landing pages, and targeting options to improve conversion rates.
• Manage campaign budgets and ensure they are spent effectively.
• Collaborate with the marketing team to develop content strategies that align with marketing goals and target audience.
• Plan, create, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
• Develop and execute outbound sales strategies to generate leads and close sales.
• Collaborate with cross-functional teams to develop comprehensive digital marketing strategies aligned with business goals.
• Analyze market trends, competitor activities, and customer behavior to identify opportunities and threats.
• Manage budget allocation, bid strategy, and targeting to maximize ROI.
• Provide regular pipeline forecasts to the marketing team, management, and sales leadership as required
• Understand the strategic direction set by the marketing team and senior management
• Maintain data and reports on a daily, weekly, and monthly basis
• Research, list, and identify pain points, requirements, and areas of interest of our key clients
• Analyze key trends of the sales region/territory and improve on follow-up and lead nurturing processes.
• Build and maintain long-term relationships with clients to ensure satisfaction and repeat business.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per year

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Education:

• Bachelor's (Preferred)

Experience:

• SEO, PPC: 1 year (Preferred)

Work Location: In person