Digital Marketing Specialist

DIGITAL MARKETING SPECIALIST

Diamond Mowers is seeking a skilled and motivated Digital Marketing Specialist to lead and support a wide range of digital initiatives that grow our online presence, generate leads, and support our dealer network. This role requires hands-on experience in digital channels including SEO, SEM, website optimization, email marketing, and social media (organic and paid).

You'll work cross-functionally with internal teams, vendors, and external partners to ensure marketing strategies align with overall business goals and deliver measurable results.

Key Responsibilities

Digital Strategy & Execution

• Own and manage digital marketing channels, including:
  • Website updates and optimization (WordPress or similar)
  • Search Engine Optimization (SEO) best practices and strategy
  • Search Engine Marketing (SEM) / Google Ads campaign management
  • Email marketing campaigns (strategy, creation, deployment, and analysis)
• Analyze keyword performance and search trends to develop content strategies.
• Conduct competitor and performance analysis with regular reporting and recommendations.

Content & Campaign Creation

• Develop and manage content for digital platforms (web, social, email), including writing and editing.
• Plan, launch, and optimize paid social campaigns (Facebook, Instagram, LinkedIn, etc.).
• Collaborate with designers and video/photo teams to develop assets for campaigns.

Social Media & Community Engagement

• Manage and grow organic social media channels, including content calendar, posting, listening, and engagement.
• Support dealers with co-branded content and campaign collaboration.

Events & Support

• Provide marketing support for trade shows, events, and content shoots as needed.

What We’re Looking For

• 5+ years of digital marketing experience, ideally in B2B or industrial sectors.
• Strong understanding of digital tools and platforms (e.g., Google Analytics, Google Ads, Meta Business Suite, CMS platforms).
• Demonstrated ability to manage and optimize digital marketing campaigns from strategy to execution.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and copywriting skills.
• Experience collaborating across teams and working with third-party vendors or agencies.

Preferred:

• Experience supporting a distributed sales or dealer network.
• GED or higher preferred.

Location and Hours:

Location: 1000 Cherokee St

Hours: 8:00-5:00

Days of Shift: Monday-Friday

A full benefits package is available for all full-time employees.

Exhibit Diamond Company Values:

CUSTOMER FOCUSED

• Meeting and exceeding internal and external customer expectations is the responsibility of everyone.

• We are committed to being a World Class organization and the greatest partner to our customers.

• We will listen, support, engage with empathy, our work must drive the success of our internal and external customers and team members.

ACCOUNTABILITY

• We will be responsible for the commitments we make, and the expectations placed on us.

• When we fail, we will own it, learn from it and make the appropriate changes.

• We will act with exceptional integrity in everything we do.

• We will be open to receiving and giving feedback.

TEAM PLAYER

• Teamwork and clear communication are paramount to our success.

• We will seek and provide constructive feedback to one another, work as a collaborator, treat peers with respect and dignity, engage all team members as partners to solve problems and support one another with a positive attitude.

SAFETY

• We believe safety must be at the forefront of all our decision-making.

• We will proactively invest in safe solutions and act consciously every day to keep ourselves, team members and customers safe.

GRIT

• We have the passion, determination and work ethic that gives us the ability to push through, to get to the end goal and recognize the obstacles we have overcome along the way.

• When we tackle a difficult situation, we are determined to never give up and be the best in the industry.

Diamond Mowers is an EEO/AA Employer M/F/Disability/Vet.

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