Digital Marketing Specialist

Key Responsibilities :

• Mandatory Skills: Proven experience in SEO, SEM, social media marketing, content marketing, and email automation.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Proficiency in Google Analytics (GA4), Google Ads, Meta Business Suite, SEMrush, GTM, and Looker Studio.
• Expertise in lead generation, conversion tracking, A/B testing, and CRO to improve campaign performance.
• Plan and execute digital campaigns across SEO, SEM, and social platforms to achieve business goals.
• Manage content and email marketing workflows with a focus on engagement and retention.
• Collaborate with cross-functional teams to ensure brand alignment and ROI optimization.
• Manage digital budgets, monitor performance, and identify new growth opportunities and trends.
• Oversee end-to-end project management using tools like Asana, Trello, or Monday.com.
• Strong understanding of marketing funnels and customer journey optimization.
• Excellent communication, presentation, and stakeholder management skills.

Mandatory Skills:

• SEO: Advanced keyword research, site audits, on-page & technical SEO, backlink strategy
• SEM / PPC: Google Ads, Bing Ads, campaign optimization, A/B testing, and ROI management
• Social Media Marketing: Organic and paid campaign management (Meta, LinkedIn, YouTube, etc.)
• Content Marketing: Strategy development, content creation planning, copywriting, CMS (WordPress)
• Email Marketing & Automation: Campaign setup, segmentation, workflows, and automation tools (Mailchimp, HubSpot, Klaviyo)
• Analytics Tools: Google Analytics (GA4), Google Tag Manager, Looker Studio
• CRO (Conversion Rate Optimization): A/B testing, funnel optimization, and UX improvements
• Basic HTML/CSS: For web and email content adjustments
• Marketing Automation & CRM: HubSpot, Salesforce, or Zoho CRM

Qualifications :

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Google Ads and/or Analytics certification preferred
• Proven track record of managing high-performing digital campaigns
• Experience in both B2B and B2C marketing environments (preferred)

Job Type: Full-time

Pay: ₹20,023.77 - ₹45,544.44 per month

Benefits:

• Work from home

Work Location: Remote