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Digital Marketing Specialist
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- Key focus is Google ads: generated leads that result in fitments at a good cost.
- Research, develop and execute lead generation and e-commerce campaigns on Google AdWords, Facebook, and other digital platforms.
- Analyze campaign data to identify areas for improvement and implement solutions.
- Conceptualize and create engaging content that will build a community and elevate our brand.
- Proactively test new ideas and different messaging to find the secret recipe for effective communication with our audience.
- Set up tracking to monitor the performance of campaigns and traffic to landing pages and website.
- Work alongside the sales team to boost lead performance.
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