Digital Marketing Specialist

Key Responsibilities

• Plan, execute, and monitor digital marketing campaigns across Google Ads, SEO/SEM, social media, email marketing, and display advertising.
• Manage and optimize the company s website and landing pages to enhance user experience and conversion rates.
• Build, manage, and grow social media presence across platforms such as LinkedIn, Instagram, Facebook, and YouTube.
• Conduct keyword research and implement on-page/off-page SEO strategies to boost organic visibility.
• Measure and report campaign performance against KPIs and ROI, identifying areas for improvement.
• Leverage analytics tools (Google Analytics, Search Console, Meta Business Manager, etc.) to drive actionable insights.
• Collaborate with sales, design, and content teams to create engaging content and integrated campaigns.
• Stay up to date with digital marketing trends, tools, and best practices.
• Manage CRM and marketing automation platforms for effective lead nurturing.
• Support in marketing budget planning and ensure cost-efficient digital marketing spends.

Key Performance Indicators (KPIs)

• Growth in website traffic and user engagement.
• Lead generation volume and conversion rates.
• Improved SEO rankings and keyword performance.
• ROI on paid digital campaigns.
• Growth and engagement on social media channels.
• Email campaign performance (open rates, CTR, conversion rates).