Digital Marketing Specialist

We are looking for a strategic and results-driven Digital Marketing Specialist to lead and manage high-performing digital campaigns across a diverse client portfolio. In this role, you will take ownership of end-to-end digital strategy execution — from campaign planning to performance analysis.

This role is ideal for someone with strong analytical skills, platform expertise, and the ability to drive performance in a fast-paced agency environment.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies across paid media, SEO, social media, email marketing, and content marketing for multiple clients.
• Manage and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube , ensuring ROI-focused delivery.
• Analyze performance metrics using tools like Google Analytics, Meta Business Suite, and other analytics dashboards, and deliver actionable insights to clients.
• Lead on-page and off-page SEO efforts to improve website rankings and traffic.
• Guide content direction and ensure alignment with campaign goals across platforms.
• Oversee social media content calendars, community engagement, and performance tracking.
• Coordinate with internal teams (designers, copywriters, developers) to execute campaign assets and deliverables.
• Liaise directly with clients to present strategies, performance reports, and recommendations.
• Mentor junior digital marketers and support with quality checks and process improvements.
• Stay updated on platform changes, industry trends, and emerging digital tools to maintain a competitive edge.

Requirements:

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
• 3–5 years of hands-on experience in digital marketing, preferably in an agency environment.
• Strong expertise in Google Ads, Meta Ads Manager, SEO tools (SEMrush, Ahrefs), and analytics platforms.
• Proven ability to manage multiple client accounts and campaigns simultaneously.
• Strong written and verbal communication skills, including client-facing presentation abilities.
• Proficiency with email marketing tools (Mailchimp, Klaviyo, HubSpot) and CRM integration.
• Detail-oriented with strong project management skills.

Preferred Skills (Bonus):

• Knowledge in Programmatic advertising
• Experience with CMS platforms like WordPress or Shopify.
• Familiarity with design tools (e.g., Canva, Adobe Suite) is a plus.
• Experience in e-commerce, real estate, F&B, or service-based digital campaigns.

Job Type: Full-time

Attractive salary and other benefits based on experience capabilities

Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• Digital Marketing Agency: 2 years (Required)
• UAE: 2 years (Preferred)
• Advertising Agency : 2 years (Preferred)

Language:

• Hindi (Preferred)
• English (Required)