Digital Marketing Specialist

Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will have a strong background in digital marketing strategies and a passion for driving online engagement. This role involves developing, implementing, and managing marketing campaigns that promote our products and services, enhance brand awareness, and drive traffic to our website.

Duties

• Develop and execute digital marketing strategies across various channels including SEO, SEM, email marketing, and social media.
• Utilize SEO tools to conduct keyword research and optimize website content for search engines.
• Implement conversion optimization techniques to improve user experience and increase lead generation.
• Manage social media accounts, creating engaging content that resonates with target audiences.
• Design graphics and visuals using Adobe Creative Suite and Adobe Photoshop for marketing campaigns.
• Create and manage content on WordPress sites, ensuring it is optimized for SEO.
• Analyze campaign performance using Google Analytics to inform future strategies.
• Conduct A/B testing on email marketing campaigns to enhance effectiveness.
• Oversee Google Ads and Facebook Advertising campaigns to maximize ROI.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.

Experience

• Proven experience in digital marketing with a strong understanding of performance marketing principles.
• Proficiency in SEO strategies, keyword research, and analytics tools such as Google Analytics.
• Familiarity with HTML, CSS, JavaScript, SQL, and content management systems (CMS).
• Experience in e-commerce marketing strategies is a plus.
• Strong copywriting skills with the ability to create compelling content for various platforms.
• Knowledge of marketing automation tools and best practices in B2B marketing is preferred.
• Demonstrated ability in social media management and content creation across multiple platforms. If you are passionate about digital marketing and eager to contribute to a growing team, we encourage you to apply. Join us in shaping our online presence and driving our brand forward!

Job Type: Full-time

Pay: $47,422.07 - $57,110.45 per year

Ability to Commute:

• Rocky Point, NC 28457 (Required)

Ability to Relocate:

• Rocky Point, NC 28457: Relocate before starting work (Required)

Work Location: In person