Digital Marketing Specialist

Overview

We are seeking a proactive and detail-oriented Marketing Specialist to support and drive our integrated marketing efforts across digital and offline channels. This role requires strong hands-on experience with marketing automation tools, CRM systems and multi-channel campaign execution with a particular focus on email, LinkedIn and YouTube marketing.

Responsibilities

• Develop and manage email sequences and automation workflows tailored to different customer segments.
• Lead LinkedIn outreach campaigns including audience targeting messaging and performance tracking.
• Execute email marketing campaigns (Zoho) including design scheduling A/B testing and analytics review.
• Oversee YouTube content strategy including briefing scripting scheduling and performance reporting.

Marketing Automation & CRM

• Build test and optimize marketing automation flows using Zoho Marketing Automation.
• Maintain and oversee CRM hygiene and pipeline data accuracy (Zoho CRM preferred).
• Collaborate with sales to review lead qualification criteria regularly and ensure proper lead nurturing.

Data & Audience Management

• Manage and update segmented contact lists for targeted campaigns.
• Leverage analytics to improve campaign effectiveness and lead engagement.

Key Skills & Qualifications

• Bachelor s degree in Marketing Communications or related field.
• 2-4 years of experience in digital marketing and marketing operations.
• Hands-on experience with Marketing Automation Zoho CRM or similar tools.
• Strong proficiency in email marketing lead nurturing and customer segmentation.
• Experience in LinkedIn marketing and outreach.
• Familiarity with YouTube content production and platform management.
• Comfortable working with data tools and performance metrics.
• Excellent communication coordination skills.

Please note that we are considering candidates who are already in Dubai. If you are interested please share your resume to our email ID at Marketing, Events management, Brand promotions.