Digital Marketing Specialist

JOB_REQUIREMENTS

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Objective:

You will be responsible for managing and optimizing BG Group’s online visibility across search engines and digital advertising platforms. The ideal candidate will have a strong understanding of SEO strategies, Google Ads, social media advertising, and digital analytics to enhance lead generation and brand awareness.
A good understanding of AI automation tools is preferred, as these skills will support integrated marketing strategies and performance optimization.

Responsibilities:

Creating, managing, and optimizing paid ad campaigns on platforms like Google Ads, Microsoft Advertising, and Meta (Facebook & Instagram).
Managing the advertising budget and bid strategies to maximize ROI.
Writing ad copy, selecting target audiences, and testing different ads.
Tracking campaign performance using Google Analytics and other tools.
Reporting on key metrics like traffic, leads, sales, and Return on Ad Spend (ROAS).
Using data to make decisions and improving results for both SEO and paid ads.
Optimizing website content and technical setup to rank higher on Google.
Researching keywords and analyzing competitor strategies.
Building quality backlinks from other websites.

Requirements

Bachelor’s degree in Marketing, Digital Media, or a related field.
Minimum 3–5 years of experience in SEO and paid advertising (Google Ads, Meta Ads, etc.).
Experience with SEO tools (e.g., Ahrefs, SEMrush) and Google Analytics.
Hands-on experience running paid social and search campaigns.
Ability to analyze data and manage budgets.
Strong communication and project management skills.

Benefits

USD Salaries: Earn a competitive salary in USD, with growth tied directly to your performance and impact.
Comprehensive Benefits: Enjoy full social insurance and healthcare coverage to support your well-being.
Flexible Work Environment: Embrace our hybrid work model and shape a schedule that fits your lifestyle and maximizes your productivity.
Continuous Growth: Stay ahead in a rapidly evolving world with access to ongoing learning and development opportunities.
Autonomy & Impact: Define success on your terms. We provide the freedom, tools, and support you need to thrive and make a meaningful difference.
Inclusive Culture: Be your authentic self. Join a team that values every voice, celebrates diversity, and fosters innovation through inclusion.

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