Digital Marketing Specialist

Marketing Manager

Position Summary

The Marketing Manager is responsible for developing, implementing, and managing marketing strategies that drive brand awareness, lead generation, and overall business growth. This position requires a well-rounded professional who can balance hands-on execution with strategic planning across multiple marketing channels, including digital advertising, social media, and local outreach efforts.

The ideal candidate will have experience in digital marketing for service-based industries, strong analytical skills, and the ability to create content that reflects the company’s professionalism and commitment to quality. This is an on-site position based in Canton, Ohio, with occasional weekend work for special events or promotions.

Key Responsibilities

• Plan, execute, and manage all marketing activities including SEO, PPC, LSA, Google Ads, Meta Ads, TikTok, and other digital platforms.
• Oversee and maintain all social media accounts, ensuring consistent branding, timely posting, and engagement with followers.
• Create, schedule, and post content personally—photos, videos, and written materials—to promote ongoing projects, company culture, and community involvement.
• Respond to customer reviews and social media comments in a professional and brand-aligned manner.
• Monitor and optimize campaign performance across channels to maximize ROI and lower cost per lead.
• Manage and update Google Business Profile listings, website content, and online reputation.
• Coordinate with external vendors (e.g., videographers, ad agencies, designers) to ensure cohesive messaging and branding.
• Track and report on key marketing metrics such as website traffic, leads, and engagement rates.
• Assist with planning and promoting local marketing events, community sponsorships, and networking opportunities.
• Stay current with marketing trends, tools, and best practices relevant to the home improvement and construction industries.

Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field required.
• 3+ years of experience in marketing, preferably in a service-based or home improvement industry (roofing, construction, remodeling, etc.).
• Proficiency in Google Ads, Meta Ads Manager, and Google Analytics.
• Working knowledge of SEO principles and online reputation management.
• Strong written and verbal communication skills with attention to detail and brand tone.
• Ability to capture and edit basic photos or videos for social media and marketing purposes.
• Highly organized with the ability to manage multiple projects and deadlines.
• Analytical mindset with the ability to interpret marketing data and make data-driven decisions.
• Self-motivated, creative, and comfortable working independently as well as collaboratively.

Schedule & Compensation

• Schedule: Monday–Friday, 8:00 AM to 5:00 PM, with occasional Saturday or Sunday events as needed.
• Compensation: $25–$45 per hour, based on experience and qualifications.

Benefits

• Paid holidays
• Paid time off (PTO)
• Opportunities for professional growth and advancement
• Supportive team environment with a focus on local community engagement

Job Type: Full-time

Pay: $25.00 - $45.00 per hour

Benefits:

• Paid time off

Work Location: In person