Digital Marketing Specialist

Overview
We are seeking a creative and results-driven Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on driving brand awareness and customer engagement. This role requires proficiency in various digital marketing channels and a passion for staying ahead of industry trends.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive traffic across multiple platforms.
• Utilize SEO tools to optimize website content for search engines, improving organic search rankings through keyword research and on-page optimization.
• Manage social media marketing campaigns across platforms such as Facebook, Instagram, and LinkedIn to increase engagement and grow the audience.
• Create compelling content for blogs, social media, email marketing, and other digital channels that aligns with the brand voice.
• Analyze campaign performance using Google Analytics and other analytics tools to measure effectiveness and inform future strategies.
• Execute paid advertising campaigns through Google Ads, Facebook Advertising, and SEM to maximize ROI.
• Collaborate with graphic designers to produce visually appealing marketing materials using Adobe Creative Suite, including Adobe Photoshop.
• Maintain the company website using WordPress, ensuring content is up-to-date and optimized for user experience.
• Implement marketing automation tools to streamline processes and enhance lead nurturing efforts.
• Support e-commerce initiatives by optimizing product listings and enhancing the online shopping experience.

Requirements

• Proven experience in digital marketing with a strong portfolio showcasing successful campaigns.
• Proficiency in SEO techniques and tools, including keyword research and conversion optimization strategies.
• Familiarity with social media management tools and best practices for B2B marketing.
• Experience with Google Ads, Google AdWords, Google Analytics, email marketing platforms, and performance marketing metrics.
• Knowledge of HTML, CSS, JavaScript, SQL is a plus for managing website content effectively.
• Strong copywriting skills with the ability to create engaging content tailored to various audiences.
• Experience with content management systems (CMS) to manage website updates efficiently.
• Ability to analyze data effectively to drive decision-making processes in digital marketing efforts.
• A creative mindset with skills in graphic design preferred but not mandatory. Join our team as a Digital Marketing Specialist where you can leverage your skills in a collaborative environment while contributing to exciting projects that shape our brand's online presence.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Vision insurance

Work Location: In person