Digital Marketing Specialist

As a Digital Marketing Specialist, you will assist in executing marketing strategies, supporting content creation, analyzing campaign performance, and coordinating promotional activities. This role is ideal for someone who is eager to learn, detail-oriented, and passionate about marketing.

Key Responsibilities

• Assist in planning and executing digital marketing campaigns for web development and software solutions.
• Support content creation, including blog posts, case studies, website copy, and email newsletters.
• Optimize website content for SEO and assist with keyword research.
• Monitor and report on marketing campaign performance using analytics tools (Google Analytics, SEMrush, etc.).
• Assist with paid digital advertising (Google Ads, Meta Ads, LinkedIn Ads).
• Conduct competitor research and stay updated on industry trends in website and software development.
• Handle administrative tasks related to marketing and client communications.

Qualifications & Skills

• Bachelor’s degree (or working towards one) in Marketing, Communications, Business, or a related field.
• Strong written and verbal communication skills, with an eye for detail.
• Familiarity with digital marketing, SEO, and social media strategies.
• Basic knowledge of Google Analytics, Google Ads, and content management systems (WordPress, Webflow, etc.) is a plus.
• Experience with design tools like Canva, Figma, or Adobe Creative Suite is beneficial.
• Analytical mindset with the ability to interpret marketing data.
• Interest in technology, web development, and software solutions is a plus.
• Ability to multitask and meet deadlines in a fast-paced, creative environment.
• Eagerness to learn and grow within a marketing team.

Job Type: Full-time

Pay: $35,000.00 - $55,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Retirement plan

Experience:

• Digital marketing: 2 years (Required)

Ability to Commute:

• Aliquippa, PA 15001 (Required)

Work Location: Hybrid remote in Aliquippa, PA 15001